Top Trends for Your Event’s Social Influencer Campaign April 12, 2022 by Betsy Bair The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee marketing, registration, social influencer, Social Media, trends
Three Marketing Flubs That Cause Conference YES Decision Skids October 2, 2014 by Donna Kastner Your email marketing blast generated plenty of clicks. But the registration needle hardly moved. What’s up with that? Conference Registration Frustrations For every smooth registration journey, there are many other frustrating moments that cause people to bail. You worked hard to earn that maybe click. Now they’re skidding and losing interest. Three Marketing Roadblocks Here … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendee Acquisition, Conference email marketing, conference marketing, registration
Four Primary Reasons People Will Not Register For Your Event November 22, 2011 by Jeff Hurt Your supervisor walks into your office and closes the door. She sits down and says, “We’ve set a new goal for you for our annual meeting. We need an increase of 10% in full registrations.” “As the point person for our meetings and events, you need to make this happen,” she exclaims as she exits … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, conference best practices, conferences, meeting planning best practices, registration
Increasing Conference Customers Through Social Media, Reach And Yield November 2, 2011 by Jeff Hurt Where do new conference customers come from? Do you know the cost of acquiring your next customer? Those are the magic questions many conference organizers want answered. Incorporating The FRY Method Author Olivier Blanchard talks about using the FRY method with social media to increase customers in his book Social Media ROI. The FRY Method … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee growth, conference best practices, conferences, market segmentation, meeting planning best practices, new consumer segmentations, registration
Using Social Media And The FRY Method To Increase Event Registrations November 1, 2011 by Jeff Hurt “It’s all just a numbers game. There’s not a secret to increasing event registration. You just sell more,” says your boss. “You want to increase your sales? Just talk to more people. Pick up the phone and call more potential attendees. Send out more emails. Create more direct mail marketing pieces. Get more eyeballs. That’s … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee growth, conference best practices, conferences, market segmentation, meeting planning best practices, new consumer segmentations, registration
