Today’s Conference Education Model Was Created For An Economy That No Longer Exists November 20, 2013 by Jeff Hurt Conference education has not kept pace with 21st Century workforce demands. It is usually devoted to information transfer through a lecture or panel, rote learning and memorization of facts and figures to pass a certification test. The reality is that this old style, 20th Century, traditional expert in front of the room presenting to rows … [Read more…] Filed Under: Business Model, Conference Education Tagged With: , conference education, conferences, learning trends, meeting industry trends, workplace trends
Your Conference Messaging Needs To Change Dramatically If You Want To Engage The Most Engaged August 20, 2013 by Jeff Hurt People who have the @Work State of Mind are exposed to a fire hose of constant communication. This communication comes from a variety of sources including customers, supervisors, suppliers, co-workers, family members, friends, professional colleagues and social networks. Their @Work State of Mind offers a wonderful opportunity to engage them in considering your conference messaging. … [Read more…] Filed Under: Attendance Marketing Tagged With: , '@Work State of Mind, conference marketing, conferences, decision makers, work, workplace trends
Reaching Decisions Makers With Conference Communication Has Changed August 19, 2013 by Jeff Hurt If you’re trying to reach decision makers—those attendees that matter most to your conference success—you need to understand that nine to five thinking is dead. These senior level executives have adopted a philosophy that work is no longer a place; it is a state of mind says the Forbes 2012 gyro report “The @Work State … [Read more…] Filed Under: Attendance Marketing Tagged With: , '@Work State of Mind, conference marketing, conferences, decision makers, work, workplace trends
Four Macro Trends That Will Affect Your Organization In 2012 January 5, 2012 by Jeff Hurt What’s in store for your organization in 2012? Volatility, multiplicity, versatility and mobility. At least that’s what Gartner’s analysts say is coming in 2012. Volatility In chemistry, volatility is the measure of the tendency of a substance to vaporize. What a great analogy for today’s business culture. In society, it means all the variables that … [Read more…] Filed Under: Event Planning Tagged With: , association trends, mobile, nonprofit trends, trends, workplace trends
Workplace Trends: Six Radical Changes Disrupting The Next Decade June 23, 2011 by Jeff Hurt According to the technology research company Gartner, by 2020 more than 40% of an organization’s work will be non-routine. During the next ten years six radical changes will disrupt traditional work. The need to adapt to these mega trends will be imperative for success. Will you be nimble enough to adapt to these impending work … [Read more…] Filed Under: Ramblings Tagged With: , disruptors, workplace trends
