Social Media And Events Continue To Grow: 2012 Research

Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. Clearly social media is a fad that's gone rad and part of the norm. 2012 Interesting Social Media Stats For Marketing And Events Here are some interesting 2012 social media stats comparing business marketers … [Read more...]

Social Media, Events, The Hospitality Industry And The FTC Guidelines

Event Organizers Investigated For Not Following FTC Guidelines Did you know that at a January 2010 event held by Ann Taylor Loft was investigated by the U.S. Federal Trade Commission (FTC) for possible violation of new marketing guidelines which apply to WOM, Social Media, TV, radio and print? That's right, the event organizers were investigated.  Why the investigation? Ann Taylor Loft event organizers invited bloggers to preview their summer collection. They asked them to write about the … [Read more...]

Is MPI Buying Positive Social Media Mentions For WEC?

Photo by Kevin Labianco  http://www.flickr.com/photos/80031239@N00/120973041/

This week, MPI will have its annual World Education Congress (WEC). As some of you know, I worked for MPI several years ago and even planned content for the WEC in the late 1990s. Many readers remember my feelings about the 2009 WEC Virtual Access Pass debacle. But this year, MPI created a new WEC fiasco, with its Social Media Guru policy. WEC 2010 Social Media Guru Policy For WEC 2010, MPI invited people to apply to be a social media guru (SMG). Those chosen as a SMG received a reduced … [Read more...]

Are Your Annual Meetings Producing Life-Giving Oxygen Or Life-Draining Experiences?

Oxygen, we can't live without it. We need it to live, breath and function. This colorless, odorless, tasteless gas is the third most abundant element in the universe next to hydrogen and helium. It changes everything it touches. It forms compounds with almost everything it contacts and creates something new. Most molecules in living organisms --carbohydrates, fats, proteins--contain oxygen. They release energy in your body. When you drive your gasoline-powered car, cook with natural gas or … [Read more...]

Six Social Media Event Marketing Blunders To Avoid

This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Blogs, LinkedIn, YouTube, Facebook, Twitter: More organizations are trying their hand at these cool Web 2.0 tools to help grow their show and attract future members — with mixed results.  Unfortunately, most attempts at using social media to attract attendees or increase the value they get out of a face-to-face meeting fall short of expectations. Here are six reasons why your social media event marketing may … [Read more...]