Blow-The-Bugle-Awesome 21st Century Conferences Emulate These Core Beliefs October 19, 2016 by Jeff Hurt Your conference-slip is showing! I once worked for a Texas elected official. I quickly learned to tell her if her slip was showing, she had a run in her pantyhose or she had lipstick on her teeth—especially before she went on stage or met with the public. Well conference professionals, your conference-slip is showing. Your … [Read more…] Filed Under: Experience Design Tagged With: , anthropology, conference beliefs, conference core beliefs, ethnography, social science, sociology
Your Conference Needs To Focus On Providing 4D Experiences September 12, 2016 by Jeff Hurt Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses. It needs authentic … [Read more…] Filed Under: Experience Design Tagged With: , 4Ds conference experience, adult learning principles, conference experience, deep connections, deep learning, deep play, deep reflection, networking, reflection
When Conference Participants Vote With Their Feet July 11, 2016 by Jeff Hurt They’re voting with their feet. It’s a common phrase. And one that we as conference organizers should pay attention to. And let’s not forget: after participants vote with their feet, they vote with their wallet. We often wonder if a topic or session is valid or valuable to our stakeholders. The answer is frequently painfully … [Read more…] Filed Under: Experience Design Tagged With: , conference debriefs, conference evaluation, conference observation, conference pet projects, consumer driven events, customer feedback, feedback, vote with feet
Getting More Value from Conference Keynote Speakers June 29, 2016 by Dave Lutz Not long ago, becoming a professional speaker was a third step in a thought leaders career path. Many built their expertise in an industry or function, shifted to consulting and then wrote a book to launch their speaking career. In today’s digital age, the path to creating a thought leader platform, leading to speaking gigs, … [Read more…] Filed Under: Experience Design, Speaker Coaching Tagged With: , engagement, keynote, meeting planning best practices, professional speakers, Speaker Emerging Practices, speaker selection
Conferences Need a Strategic Purpose April 11, 2016 by Dave Lutz Does your annual conference have a documented purpose or strategy? My experience is that most organizers either don’t have one or haven’t updated, or used it, in quite a while. With competition for attendee time and share of wallet reaching new degrees of complexity, revisiting this strategic step should be a high priority. Defining the … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , conference purpose, strategy
How to Pick Forward Thinking Conference Topics January 29, 2016 by Jeff Hurt Forecasting! The mere word may cause fear, apprehension and the thought “I don’t know how to do that! Much less how to apply forecasting to picking future-focused conference and education topics for my customers.” Don’t worry you’re not alone. More Than Predictions Forecasting is more than predicting or foretelling the future. And if you’re under … [Read more…] Filed Under: Experience Design Tagged With: , conference curation, conference predictions, conference trends, curation, forecasting, forward focused topics, picking conference topics
What a CEO Can Do For Your Conference December 15, 2015 by Dave Lutz Wanted: An individual with a laser focus on, and advocate for, the conference customer. Someone to educate leadership on the advantages of being customer and experience focused. A silo buster. A strategic professional with a high empathy quotient. Many conferences are planned and implemented leveraging a variety of departmental silos and often, several volunteer committees. … [Read more…] Filed Under: Experience Design Tagged With: , community, conference best practices, conference tips, meeting planning best practices
Innovators Network Differently November 13, 2015 by Dave Lutz After studying a whole bunch of professional conferences, it’s very clear to me what separates a thriving event from one on life support. For multi-day conferences, a growing number register and return because of who else will be there. Our attendees have more choices than ever for professional development and acquiring purchasing intelligence. Today, it’s … [Read more…] Filed Under: Conference Networking, Experience Design Tagged With: , active participation, conference best practices, engagement, Innovation, innovators, networking
An Anthropologist Walks Into A Conference September 9, 2015 by Jeff Hurt As your conference grows, it faces increased complexity. According to a recent IBM study of 1,600+ CEOs, the biggest challenge their companies face is the complexity gap. Eight out of ten of those CEOs expect their business environment to grow in complexity but less than half are prepared to face that change. Your conference’s growth … [Read more…] Filed Under: Experience Design Tagged With: , anthropology, big data, big insights, conference best practices, conference evaluation, education best practices, human sciences, measurement, phenomenology, Qualitative measures, speaker evaluations
Implicit vs. Explicit: Beyond the Badge Mass Personalization August 19, 2015 by Dave Lutz Whether your data capture and personalization efforts are implicit, explicit or a combination, it’s critical to develop a rubric. When combined with behavioral data, paths for mass personalization will emerge. Many associations are at the beginning of this journey and will learn much from internet commerce best practices. My Big Move Late last year, I … [Read more…] Filed Under: Event Technology, Experience Design Tagged With: , behavioral data, conference best practices, event mobile apps, event technology, iBeacon, mass personalization
