Social Media


A Twitter Conference Primer: Part 3 – Onsite Engagement, Follow-Up And 16 Resources

This is the third in a series on using Twitter at your conference or event. A Twitter Conference Primer: Part 1 – Preparing For The Event A Twitter Conference Primer: Part 2 – Marketing And Engagement You’ve set up your hashtag, marketed it on your conference materials and your marketing engagement plan is moving forward. … [Read more…]

Twitter For Events: Eye-Opening Data From Ten 2010 Events

Social media is, at its most basic sense, a shift in how people discover, read and share news, information and content. It is a fusion of sociology and technology transforming monologues (one to many) and dialogues (one to one) into polylogues (many to many). Paraphrase, Brian Solis. How are conference participants using social media to … [Read more…]

A Twitter Conference Primer: Part 1 – Preparing For The Event

It’s like the sound of fingernails scraping on a chalkboard. It’s unpleasant. And annoying.  It similar to a primate’s warning cry striking fear in the tribe that a predator is near. Few of us can avoid cringing in agony when we hear that sound. We respond with adverse reactions. That’s exactly how I feel when … [Read more…]

Social Media, Events, The Hospitality Industry And The FTC Guidelines

Event Organizers Investigated For Not Following FTC Guidelines Did you know that at a January 2010 event held by Ann Taylor Loft was investigated by the U.S. Federal Trade Commission (FTC) for possible violation of new marketing guidelines which apply to WOM, Social Media, TV, radio and print? That’s right, the event organizers were investigated.  … [Read more…]

Is MPI Buying Positive Social Media Mentions For WEC?

This week, MPI will have its annual World Education Congress (WEC). As some of you know, I worked for MPI several years ago and even planned content for the WEC in the late 1990s. Many readers remember my feelings about the 2009 WEC Virtual Access Pass debacle. But this year, MPI created a new WEC … [Read more…]

How Nonprofit Orgs Can Find Focus With Social Media In A 24-7 Networked Environment

While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, … [Read more…]

35 Tips To Successfully Use Twitter For Your Event

You’ve decided to take the plunge and create a Twitter profile for your event. So what’s next? Where do you start? What should you do? Here are 35 tips to help you manage your Twitter event profile and experience. 1. When setting up your Twitter account, use the full name of the conference or event … [Read more…]

All I Needed To Know About Social Media I Learned In Kindergarten: 15 Social Media Tips

Ok, I admit it. I spent eight years in kindergarten. No, I didn’t fail and need to repeat it seven more times. I passed kindergarten the first time. Right out of college, I started my adult career teaching full day kindergarten for several years. There’s nothing like being responsible for twenty-five five-year olds for eight hours a … [Read more…]

Walking On Social Sunshine: Identifying Your Nonprofit Association’s Social Footprint

  I used to think maybe you loved me, now nonprofit I’m not sure And I just can’t wait for the day when you ping my mobile galore Now every time I visit my social networks, gotta hold myself down Cos I just wait till you update me your coming around  I’m walking on social … [Read more…]