Do Your Suppliers Habitually Skip Out On Your Conference Education? April 30, 2015 by Dave Lutz Do you know where your suppliers are? Seriously, do you? Are they attending your conference education? Or just hanging around for the networking and social events? Side-by-Side Learning Should Be a Must for Suppliers The home page of the Meetings Mean Business website sums up the coalition’s main message: “Great things happen when people come … [Read more…] Filed Under: Business Model, Conference Education Tagged With: , active learning, active participation, association best practices, conference best practices, Education & Adult Learning
Triple Loop Learning, The Loop Of Doom And Conference Transformation April 14, 2015 by Jeff Hurt Are you really, really good at what you do? Sure you are. You’ve probably mastered your discipline and expertise. You may even be one of the best conference organizers in the world. Meetings And Conference Success Those meeting professionals that are almost always successful at their work rarely experience failure. And those that have rarely … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference improvement, conference organizer, double loop learning, meeting professional, organizational learning, single loop learning, triple loop learning
Implementing Double Loop Learning For Conference Improvement April 9, 2015 by Jeff Hurt Most professionals, like you, are really good at single loop learning. We have a mental map that we use for conference improvement. We follow standard, prescribed routines to solve typical conference problems. That’s single loop learning. (BTW, single and double loop learning applies to any type of organizational improvement. I’m applying it to conference improvements.) … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference improvement, conference organizer, double loop learning, meeting professional, organizational learning, single loop learning, triple loop learning
Quantitative Or Qualitative Conference Measures. Which Matters Most? April 2, 2015 by Jeff Hurt Many conference organizers and their organizations tend to focus only on linear, incremental improvements. Most of those improvements are transactional in nature. Improving online registration, ecommerce, confirmations, lodging, CEU tracking, etc. Or they tend to copy what another conference is doing. Rarely do they explore the actual reasons behind number trends. Instead, they just twist … [Read more…] Filed Under: Business Model Tagged With: , conference best practices, conference design empathy, conference empathy, customer empathy, design empathy, empathy, empathy mapping, Qualitative measures, Quantitative measures, strategic empathy
Your Conference Is Unbalanced! April 1, 2015 by Jeff Hurt Your conference is out of balance. And most conference organizers don’t even know it. Sure as a conference organizer you know that creativity and innovation are important to your planning. You probably even realize that collaborating with others on the schedule and programming make for a better conference experience. However, as a conference organizer most … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference design empathy, conference empathy, customer empathy, design empathy, empathy, empathy mapping, strategic empathy
Putting Design Empathy Into Conference Practice March 31, 2015 by Jeff Hurt Empathy is powerful! It plays a fundamental role in our connections, our networking, our learning, our problem solving, our innovation and our collaboration with others. According to research, when we are empathetic, we actually enhance our cognitive abilities. (Decety and Ickes, 2011). Putting ourselves into others shoes helps us improve our thinking. We improve our … [Read more…] Filed Under: Experience Design Tagged With: , conference best practices, conference design empathy, customer empathy, design empathy, empathy, empathy mapping, strategic empathy
Most Keynote Speakers Fail At Providing Audience Learning & Performance Improvement March 30, 2015 by Jeff Hurt Most keynotes fail at actually providing learning and retention. Sure, many keynotes are inspirational, motivational and provide an engaging story. And if that’s all we’re looking for from a high-paid professional speaker for a keynote, it works. However, when an organization pays $10,000-$75,000, or even a higher fee, for a 45- to 60-minute message, we … [Read more…] Filed Under: Speaker Coaching Tagged With: , adult learning, adult learning principles, adult learning strategies, conference best practices, general sessions, keynote, presentation strategies, professional speakers
Your Conference Needs To Adopt Design Empathy Practices March 25, 2015 by Jeff Hurt The group kept returning to this word. I thought we were finished discussing all of its nuances and implications. Then another small group would underscore its importance. It’s as if this word was a floating bobber in a lake constantly tossed around due to wind and waves. It wouldn’t disappear. Just when we thought no … [Read more…] Filed Under: Experience Design Tagged With: , conference best practices, conference design empathy, customer empathy, design empathy, empathy, empathy mapping, strategic empathy
Conference Attendance Growth Realized Through Group Plans March 20, 2015 by Dave Lutz Most of the time, we don’t have a good handle on who is truly attending our conference. Seriously, we don’t. But there is a way to glean insight just by using emails provided at registration. Mining Registration Data for Insights One way to mine attendance data is to scrub and normalize company names based on … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendance analysis, conference best practices, meeting best practices
Four Deeds Your Conference Must Exploit March 13, 2015 by Jeff Hurt Your conference should be something to be experienced! It should be an action verb, not a passive experience. It should be something that participants do, not consume. The following four deeds are how to create an active unforgettable transformative conference experience for your participants. You need these deeds to grow your conference. They are the … [Read more…] Filed Under: Event Planning Tagged With: , authentic community, conference best practices, conference experience, fearless conversations, radical hospitality., relevant anticipation
