Tag: conferences


Creating Planned Serendipity For Your Conference Success

Networking: there’s more to it than business professionals speed handshaking while exchanging business cards. It’s an opportunity to connect and link with others as you share information, services and ideas with each other. Attendee Networking Expectations Increase There is no doubt about it. Conference attendee networking expectations are on the rise! Your conference is often … [Read more…]

Using Content Marketing To Grow Conference Attendance

  Joe Pulizzi shares how he uses content marketing to grow attendance at the Content Marketing World Conference. Here’s a rundown of his video if you want to fast forward to a specific area. 00:10 – Who Is Joe Pulizzi & What Is The Content Marketing World Conference 01:00 – What Is Content Marketing? 02:07 … [Read more…]

Creating Buzz Groups To Add Audience Participation To Traditional Lectures

Lectures are good for sharing information. They are not good for learning and getting listeners to think! Nor are the good for getting listeners to remember and apply the information they hear. Audience discussion methods are more effective for learning than the lecture. Lectures are the equivalent of distributing a report and asking people to … [Read more…]

Foster These New Participant Attitudes For Your Next Conference Experience

I’m feelin’ good from my head to my shoes Know where I’m goin’ and I know what to do I tidied up my point of view I got a new attitude! Patti LaBelle, New Attitude As a conference organizer, when was the last time that you had a new attitude about your participants’ conference experience? … [Read more…]

You Need These Six Actions At Your Next Conference

Do you design your conference meeting space with participants’ behaviors and actions in mind? Or do you design meeting space based on what is the most efficient and not necessarily the most effective? Regardless, you have the unique ability to motivate and stimulate your participants’ specific behaviors during your event. Orienting The Room For Specific … [Read more…]

Creating A Stronger Conference Story

What do vacations and colonoscopies have in common? More than you think! Emmy-winning former Wall Street Journal and NBC journalist, author, inventor and business consultant Kare Anderson shares her thoughts on creating a stronger conference story. She discusses the importance of creating conversation threads and a participatory purposeful narrative that invites others to join in … [Read more…]

New Movies Have Preview Trailers: What Does Your Upcoming Conference Education Have?

Does your conference education have coming attraction previews? No, not those stale electronic and printed marketing pieces with descriptions, bios and pictures. Does your organization provide smart, savvy, provocative short video clips of upcoming education designed to attract buyers? The Movie Trailer Promotion When you go to the movies, the first 10-15 minutes before the … [Read more…]

Creating Conference Meeting Space For Innovation And Collaboration

Walk into any space and consciously or not, that space tells us about how to respond. We internally feel what we are supposed to do there. We read the physical environment like we read another person’s emotions. The context of the space determines what we do there. Space Matters Space is the body language of … [Read more…]

Why Conferences Need More Peer To Peer Talking And Less Monologues

Hardwired into every one is the desire to communicate! We crave and need communication with each other. Listening to conference lectures is one-sided. It doesn’t provide the same fulfillment as two-way dialogue with our peers. As long as our attendees participate in speaker monologues and panel dialogues, they lack the ability to grow social bonds … [Read more…]

Conference Attendees Remember What They Think About

Conference speakers make assumptions every day about how their attendees comprehend, remember and apply the information they hear. These assumptions, as well as their presentation decisions, are based on a mix of theories, trial and error, past experiences with their own teachers and professors, and instinct. Yet are these theories, experiences and instinct serving the … [Read more…]