Betsy Bair Joins Velvet Chainsaw May 31, 2016 by Dave Lutz VCC is excited to welcome Betsy Bair, Vice President, Strategic Narratives to the Velvet Chainsaw Consulting team! To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. Betsy’s vast expertise in content and digital marketing will improve our ability to help conference organizers engage … [Read more…] Filed Under: Ramblings Tagged With: , Attendance Acquisition, content marketing, content strategist
Three Infographics On Conference Content And Delivery August 31, 2011 by Jeff Hurt Dare to color outside the lines. Have the courage to take risks. Let go of outdated, dead sacred cows. These were just a few of the overarching themes from Experient’s e4 2011 Conference “Outside the Lines.” Bye, Bye Breakouts! Hello Innovation Labs! The Experient team always delivers a stellar conference that’s engaging. They are willing to … [Read more…] Filed Under: Conference Education, Speaker Coaching Tagged With: , committee best practices, conference best practices, conference tips, conferences, content, content strategist, content-strategist-curator, meeting best practices, meeting planning, meeting planning best practices, Speaker Emerging Practices
Five Steps To Become Conference Content-Strategist-Curators (Part 1) August 12, 2011 by Jeff Hurt If you are a conference organizer, imagine your job as a museum curator. Art gallery and museum curators use judgment and a distinguished sense of style to select and arrange art. They juxtapose art pieces against one another to create a narrative, evoke a response and communicate a message. Conference organizers must approach a conference’s … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference curator, conferences, content design, content strategist, content-strategist-curator, curate, curator, integrated content, meeting best practices, meeting planning best practices, meeting professional