Tag: event marketing

Identifying Influencers: Harnessing The Power Of Individuals

Armed with creativity, passion, $150, friends and YouTube, Dave Carroll created more than nine million impressions. You’ve probably heard of Carroll. He wrote and created the music video “United Breaks Guitars” about United’s baggage handlers smashing the base of his $3,500 Taylor guitar. United refused to pay $1,200 to repair his guitar because of an … [Read more…]

Using Targeted Testimonials To Build Conference Attendance And Increase Exhibitors, Sponsors

The most powerful sales and marketing tool that builds attendance or helps new exhibitors and sponsors sign on the dotted line is a targeted testimonial. Author and speaker Jeff Gitomer said it best: “When you say it about yourself, it’s bragging. When somebody else says it about you, it’s proof!” Most organizations use testimonials as … [Read more…]