The Market Shifts That Led to Commission Cuts May 21, 2018 by Dave Lutz Marriott, Hilton and IHG have announced reductions in group-booking commissions from 10 percent to 7 percent for their North American hotels, to take place over a period of time this year and next. Marriott’s has already begun for most intermediaries. A 30-percent cut in one’s business model is a tough pill to swallow for any … [Read more…] Filed Under: Event Planning Tagged With: , group-booking commissions, hotel commissions cuts, influencers, influencers with less influence, lead-to-close rate, market shifts, prepaid commissions, revenue sharing, RFPs, tarnished commission model, third party meeting planners, third-party sourcing, trusted-advisor status
Small Groups Of Friends Are The Key To Influence Not Swaying Influential People March 20, 2012 by Jeff Hurt Finding and using influential people is a myth says social behavior researcher Paul Adams, author of Grouped: How small groups of friends are the key to influence on the social web. According to Adams, the focus on influentials is based on the view of how we want the world to work versus how it actually … [Read more…] Filed Under: Attendance Marketing Tagged With: , event marketing, influence, influencers, market segmentation, networks, organization marketing, social networking
Cultivating Strong Online Relationships To Build An Ever Ready Troop Of Evangelists December 21, 2011 by Jeff Hurt It’s important to build your network before you need it! Building a network of organization supporters who can do a variety of things at a moment’s notice is imperative in today’s socially networked world. Transactions Versus Relationships Unfortunately, many organizations struggle with relationship building. Instead, they are masters of the transaction. Their emphasis on transactions … [Read more…] Filed Under: Attendance Marketing Tagged With: , engagement, influencers, online conversations, online listening, online social media conversation, relationships, WOM
Marketing Your Event To Prospects And Past Attendees March 23, 2011 by Jeff Hurt Is there a difference in the way your market your event to prospects and past attendees? You betcha! There’s a huge difference. Past Attendee Event Marketing Wants Past attendees have already built a relationship with you. Assuming that they had a great conference experience, they are biased in favor of your event. After attending your … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, event marketing, influence, influencers, meeting planning best practices
Make Your Conference More Lady Gaga-istic March 11, 2011 by Jeff Hurt Image by by VJ Alisa! And now, I am just trying to change the world, one sequin at a time! ~ Lady Gaga Whether she’s hatching from an egg at the Grammys, strolling down the red carpet in a meat dress or being photographed in a dress made from stuffed animals, Lady Gaga knows how … [Read more…] Filed Under: Event Planning Tagged With: , influencers, meeting experience, meeting planning best practices, Social Media
Unleash Your Conference Participants To Become WOM Influencers October 22, 2010 by Jeff Hurt Here is the slide deck from my recent presentation for Daxko Webinar Series on association and conference influencers. Enjoy! Unleash Your Conference Participants To Become WOM Influencers View more presentations from Jeff Hurt. Additional statistics and facts mentioned during webinar. United Breaks Guitars video received 25,000 views in the first 24 hours it was uploaded in … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, engagement, event marketing, influence, influencers, Social Media, social networking, WOM
Identifying Influencers: Harnessing The Power Of Individuals October 14, 2010 by Jeff Hurt Armed with creativity, passion, $150, friends and YouTube, Dave Carroll created more than nine million impressions. You’ve probably heard of Carroll. He wrote and created the music video “United Breaks Guitars” about United’s baggage handlers smashing the base of his $3,500 Taylor guitar. United refused to pay $1,200 to repair his guitar because of an … [Read more…] Filed Under: Attendance Marketing Tagged With: , engagement, event marketing, influencers, Social Media, social networking, WOM
Four Step Plan To Empower Your Event Attendees September 23, 2010 by Jeff Hurt “There’s a sucker born every minute,” is a famous phrase attributed to P.T. Barnum. Yet in today’s information driven society, we don’t stay suckers for very long. Today, empowered attendees, connected to the information economy, affect your conferences and events. Four Technologies That Empower Your Conference Attendees In the book Empowered, Josh Bernoff and Ted … [Read more…] Filed Under: Event Planning Tagged With: , conferences, engagement, influencers, Social Media, social networking
