Are you looking for ways to improve your conference attendee loyalty? If yes, and I’m sure you are, here’s an effective strategy: Integrate a deliberate on-boarding effort for new attendees into your attendance-marketing plan. Master this and you’ll receive big rewards! First Time Attendee Trend Our industry is experiencing an interesting trend with the increase … [Read more…]
Quick, name the top two reasons people pay to attend conferences? No, it’s not the attractiveness of the destination, although it does help. Nor is it the opening, marquee speaker. (Two-thirds of recent responders to the 2013 Speaker Report: The Use Of Professional And Industry Speakers In The Meetings Market say that a big name … [Read more…]
Walking into the pre-convene area of a convention center for a conference, it shouldn’t take long to meet up with another person strolling through the same hallways. Right? Now imagine crossing that same pre-convene area filled with throngs of people. How long will it take for one to reach another person from the same conference? … [Read more…]
We have known for a while that networking is one of the top reasons people attend conferences. But who knew it actually makes them smarter? According to a new study published by Scientific American on 5 ways to Maximize Your Cognitive Potential networking was cited as one of the best ways to expose yourself to … [Read more…]
Here are more tips on how weak ties make strong conferences from VCC’s VP of Connexity, Sarah Michel. Note: She recently wrote about how weak ties can make conferences stronger, connexity and speed networking tips as well as has her own series called Perfecting Connecting. Maximizing Trust Between Conference Attendees One way to maximize trust … [Read more…]
VCC’s VP of Professional Connexity, Sarah Michel, is the go-to-networker-guru. She lives and breaths networking and connexity. She recently wrote about how weak ties can make conferences stronger and connexity, and has a series called Perfecting Connecting. After reading her recent post, I had several questions about weak ties, speed networking and conferences. I wanted … [Read more…]
Think about who connected you to your current job? I’m willing to bet it was a weak connection; someone you just met, didn’t know very well or hadn’t talked to in years. The facts are that when it comes to looking for information, opportunities and connections, weaker connections are more helpful than our strongest ones. … [Read more…]
Relationships can be messy business! We all have some type of unique relationship with everyone that we know. We have long histories with some people that include thousands of distinct touchpoints and interactions that shape how we feel about one another. We are very close to some people and not so close to others. We … [Read more…]
If you’re like most people, you probably do not know how to network effectively. Yes, that’s right; most of us do not network correctly. Put us into a large intimidating conference setting and our abilities are really tested. However, ask any attendee what they really want out of their time and attendance at your live … [Read more…]
Pew Research released an interesting report: Tablet Ownership 2013. Findings are based on phone interviews conducted with 2,252 adults ages 18 and older in April and May 2013. Attendees are toting tablets at conferences and trade shows in record numbers. They’re downloading slide decks, taking notes, verifying facts, swapping content info, snapping photos, tweeting, posting and scanning attendee … [Read more…]
