Four Keys To Social Media Strategy Success May 16, 2011 by Jeff Hurt Like a crow drawn to bright, shiny objects, many organizations are drawn to the bells and whistles of new social technologies. Few think about their goals when using those social technologies. Few create an action plan to achieve an overall objective. Few align the use of those tools with their current plans. Often organizational leaders need … [Read more…] Filed Under: Social Media Tagged With: , social media for associations, social media for events, social technology, strategy
Social Media Equals Human Content And Connection April 19, 2011 by Jeff Hurt The term social media has become fused with Facebook, LinkedIn and Twitter. But that’s wrong. It is so much more than those three social networking tools. What Is Social Media Anyway? Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast. Web 2.0 is bidirectional, dynamic and … [Read more…] Filed Under: Social Media Tagged With: , connections, engagement, facebook, LinkedIn, social networking, social technology, twitter
Connect To The New Social Nervous System Or Become Roadkill January 25, 2011 by Jeff Hurt “What is transpiring is momentous, nothing less than the planet wiring itself a new nervous system. If your organization is not linked into this nervous system, you will be hard pressed to participate in the planet’s future. To be more specific, amidst the texting and Twittering and Facebooking of a generation of digital natives, the … [Read more…] Filed Under: Social Media Tagged With: , association, social media and your business, social networking, social technology, technology, Web 2.0
