Conference Sponsorship As An Investment In Relatedness, Connections And Community January 27, 2016 by Jeff Hurt Often we feel that conference sponsorship is a necessary but unpleasant activity to support an event. We are uncomfortable asking organizations for money to support our endeavors. Sometimes that uncomfortable feeling is more a reflection of our personal beliefs about money than our beliefs about our conference’s impact. Raising conference sponsorship dollars should actually be … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsors, sponsorship best practices, sponsorship sales, sponsorship strategy
High-Stake Conference Partnerships September 15, 2015 by Dave Lutz As brands evolve, they are increasingly looking for marketing investments where they can make an emotional impact with a defined target market. Most of them can do it with or without you (ambush marketing), but most would rather partner and support organizations that are already serving a demographic that matches up with their best customers. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, conference revenue optimization, Partnerships, sponsorship best practices, sponsorship sales, Strategic Sponsorship
Conference & Trade Show Sponsors Want Relevance September 8, 2014 by Donna Kastner As we strive to deliver outstanding attendee experiences, our eyes turn to sponsorship. After all, somebody has to pay for this. Yet sponsorship tends to follow the same random path: Logos are slapped on every last bit of real estate. Banner ads and app alerts multiply. As the promotional noise increases, attendee attention plummets – thus making … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, meeting planning best practices, sponsors, sponsorship best practices, sponsorship sales, tradeshow best practices
Proving Conference Emotional Marketing Sponsor Spend January 14, 2014 by Dave Lutz Exhibit-booth footprints are shrinking across nearly every industry. The Good News There is a silver lining though: the opportunity to develop fruitful strategic partnerships. Just be ready to prove why a sponsor’s dollars are well spent on your organization. The Bad News More companies are demonstrating their products and services via digital technology rather than … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference revenues, conference sponsorship, expo revenues, expo sales, sponsor acquisition, sponsorship activation, sponsorship sales
Sponsorships Change Dramatically In Radical Ground-Breaking Revolutionary Conferences November 12, 2013 by Jeff Hurt Think about your conference attendees for a minute. And think about the lives they lead on a daily basis. Now think about the roles corporate brands want to play in their lives as conference sponsors. That’s a hard thing for a brand to accomplish at a conference or even in the real world. Consider Your … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference revenues, conference sponsorship, expo revenues, expo sales, sponsor acquisition, sponsorship activation, sponsorship sales
The Sponsorship Whisperer Builds Trust With Each Encounter November 8, 2013 by Dave Lutz Horse whisperers move carefully, listen intently, and earn trust through each encounter, even with the most unruly of horses. And there’s a lot they can teach us about sponsorship sales. Many conferences struggle with flat or declining revenue from exhibitors and sponsors. For some, it’s because their attendees don’t have enough buying influence or authority. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference revenues, conference sponsorship, expo revenues, expo sales, sponsor acquisition, sponsorship activation, sponsorship sales
