Five Symptoms That Your Expo Is About To Fail March 25, 2013 by Dave Lutz I’d estimate that maybe 25 percent of those reading this post would do better to sunset your expo for either your annual or topical conference. Are you stunned by this statement? Hear me out. While most associations crave non-dues revenue, sometimes the expo portion of your program is a drag on profit speed. Perhaps it’s … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , business strategies, expositions, tradeshow, tradeshows
It Is Time To Reinvent The Meetings Industry And The Meeting Professional February 19, 2013 by Jeff Hurt I think the meetings and conference industry has reached a plateau. For years the industry has focused on the logistical side of the meeting including registration, food and beverage, contracts, venue space, room sets, schedules, SMMP and more. The industry has matured and many meeting professionals have become very good at the details. Yet, the … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conferences, engagement, meeting planner, meeting planning best practices, meeting professionals, tradeshow, tradeshow best practices
Four Essential Elements To An Incomparable Face To Face Conference And Tradeshow Experience February 15, 2013 by Jeff Hurt What type of experiences do you crave? Have you ever had any of those types of experiences at a conference or tradeshow? Conferences and tradeshows have a long way to go to merge the experiences we crave and want with those that actually occur at the event. Four Critical Elements To Success The recent report, … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conferences, engagement, meeting planner, meeting planning best practices, meeting professionals, tradeshow, tradeshow best practices
What Associations And Meeting Professionals Want In Tradeshow Partnerships March 5, 2012 by Jeff Hurt Imagine this scenario. A nonprofit trade association decides it wants to add a tradeshow to its annual conference. It’s never produced a tradeshow in the past and wants to secure a third-party planner to produce the show. Typically, an association tradeshow should have a potential of $150,000 or more in revenue to justify securing a … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , association, association best practices, meeting planner, meeting professionals, tradeshow, tradeshow best practices
Co-Locating Your Conference Can Be Risky And Rewarding September 13, 2011 by Dave Lutz Co-locating your conference can be a high-risk, high-reward proposition. Before you decide to co-locate your conference with another conference, you need to view the decision through a strategic long-term lens. Defining Co-Location At the basic level, co-locating a conference is placing two or more conferences at the same location, at the same time. Some organizers … [Read more…] Filed Under: Business Model Tagged With: , co-location, conference best practices, conferences, meeting planning, meeting planning best practices, tradeshow, tradeshow best practices
Would You Like Fries With That Booth? May 2, 2011 by Dave Lutz Attendees are changing the way they plan and consume trade shows. If you’re still using static PDF floor plans and exhibitor listings, you’re missing out on the opportunity to upsell — and to connect buyers and sellers. According to research conducted by CEIR (Center for Exhibition Industry Research), nearly 75 percent of young professionals (40 … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , event technology, technology, tradeshow, tradeshow best practices
Three Trending Tradeshow Sales Strategies April 26, 2011 by Dave Lutz The trend for exhibit and sponsorship revenue is shifting away from the show floor. Brand marketers value marketing and sponsorship opportunities more than the exhibit real estate. The Facts…Are Changing 85% of a trade show’s revenue comes from space. 15% is from sponsorship and advertising. Source: Doug Ducate, President and CEO, Center for Exhibition Industry Research … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conferences, tradeshow, tradeshow best practices
Virtual Trade Show Business Plans December 15, 2010 by Dave Lutz Tradeshow organizers and exhibitors are leveraging virtual technologies for their benefit. Virtual events are helping them reduce costs, increase lead generation, improve ROI for the exhibitor and attract future buyers. At IAEE’s 2010 Expo! Expo! Nicole Buraglio and I presented a sesson on Virtual Trade Show Business Plans. We explored several business and go-to-market strategies for leveraging … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , hybrid, tradeshow, tradeshows, virtual, virtual meeting, virtual tradeshow
Calculating ROI For Your Tradeshow Booth December 6, 2010 by Jeff Hurt Was exhibiting at that tradeshow worth your time and resources? How would you know? In today’s world where so much business is conducted on the phone or digitally, meeting customers, prospects and other stakeholder face-to-face is extremely important. At the same time, you want to effectively keep your costs down and use your time and … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conferences, exhibitor, ROI, tradeshow, tradeshow best practices
Five Tips To Improve Your Tradeshow Exhibitor Communications November 1, 2010 by Dave Lutz Recently, I’ve been doing a bit of research and consulting on exhibitor communications. While I’ve lived in and around shows for many years, in the past my focus has been more on revenue, lead management and ROI, and not so much on the service, hand holding and communication of confirmed exhibitors. Most tradeshows have at … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , tradeshow, tradeshow best practices
