Four Ways To Flip Your Tradeshow Buying And Selling Model October 18, 2010 by Dave Lutz “People don’t like to be sold, but they love to buy!” Jeff Gitomer. That’s one of my favorite truth quotes, from Gitomer, a speaker, sales trainer and author of The Sales Bible, Little Red Book of Selling and many others. This truth is playing out in the way buyers are changing how they attack and … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , tradeshow, tradeshow best practices
How The Billboard Effect Influences Your Tradeshow October 11, 2010 by Dave Lutz About a year ago, I learned about a term used in the hotel industry known as “The Billboard Effect.” Defining The Billboard Effect Chris Anderson Ph.D., assistant professor at Cornell University, conducted a study on the impact of hotel reservations for hotels with or without a presence on Expedia. During the study, four hotels were … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Billboard Effect, conferences, tradeshow, tradeshow best practices
Priority Points, On-Site Booth Sales And The NFL Draft September 15, 2010 by Dave Lutz A couple of weeks ago, Kevin Johnstone, director of Tradeshows at the National Association of Music Manufacturers, started a LinkedIn discussion about priority point programs and on-site booth sales. Tom Corcoran, Owner of Corcoran Expositions, Inc. , added my favorite reply to the thread. “Two benefits to holding your space pick for next year on,-site, … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , exhibitions, exhibitors, exhibits, tradeshow
Hosted Buyer Programs: Industry Silver Bullets Or Resurgence Of Timeshare Like Scams September 7, 2010 by Jeff Hurt You sit down to dinner with your family. Within moments of your first bite, the phone rings. All eyes land on you. Will you answer it or screen the call? You decide to answer the phone and are greeted by a cheerful voice shouting, “Congratulations, you’ve just won a free all-expenses paid trip for three … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , exhibitor, hosted buyer program, tradeshow
When Conference And Tradeshow Websites Fail August 24, 2010 by Dave Lutz This post is written by Dave Lutz and was influenced by his recent experience preparing for conferences including ASAE’s 2010 Annual Meeting in Los Angeles, CA. Conference and show Websites need better user experience. “More cowbell” wouldn’t hurt either! In my consulting biz, I look at a lot of major conference and trade show Web … [Read more…] Filed Under: Attendance Marketing, Event Technology Tagged With: , association, conference website, conferences, exhibitor, tradeshow
Six Suspicious Tradeshow Areas That Need Exposing August 13, 2010 by Dave Lutz Note from Jeff: Dave Lutz is on a rant. A good one in my opinion and all meeting and event professionals, nonprofit organizations and associations, and tradeshow organizers should heed his advice. It’s time for the meetings and tradeshow industry to be more transparent about add-on fees, kickbacks, payouts and relationships. Here’s his post that … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , disclosure, ethics, exhibitors, tradeshow, venues
Ten Criteria For Choosing The Right Core Event Tech Providers August 9, 2010 by Dave Lutz How do you choose which core event technology providers you’re going to use? Core event technologies include your registration system, online event website and electronic marketing, event eCommunity, exhibitor sales management, tradeshow floor plan, lead retrieval, event management, event mobile app and others. Do you base your decisions on price, customer service, newest features, meeting … [Read more…] Filed Under: Event Technology Tagged With: , event technology, technology, tradeshow
Attracting & Engaging Peeps To Your Tradeshow August 3, 2010 by Jeff Hurt It’s more than coincidence, luck, serendipity or synchronicity. It’s your deliberate actions that will attract and engage stakeholders to your next tradeshow. So are you deliberately doing all you can to attract and engage more stakeholders – attendees, exhibitors and sponsors? What specifically should you do to attract, convert and transform more stakeholders for your … [Read more…] Filed Under: Attendance Marketing Tagged With: , tradeshow, tradeshow best practices
5 Reasons To Increase Your Online Exhibitor Presence July 9, 2010 by Dave Lutz This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Recently, I reviewed some very telling analytics from several of the largest tradeshows. Here’s what I learned: Exhibitors that completed an online booth profile received twice as many page views as those that didn’t. Attendees also bookmarked them for an onsite visit. Exhibitors … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , exhibitor, meeting planner, tradeshow, tradeshow best practices
Want To Attract More Millennials To Your Next Tradeshow? Try These Tips June 18, 2010 by Dave Lutz Exactly who are Millennials? Well, the answer depends on who you ask. Defined as much by mindset as by birth, Millennials are those molded by cultural norms, demographics, the economy, parenting styles and more importantly, the Internet. These 18-29 year olds have begun to forge their generational traits as change-embracers, confident, liberal, self-expressive and upbeat. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attracting millennials, meeting planner, tradeshow, TSNN
