I’m blogging as part of the TSNN blog team. My posts will focus on technology and business processes that help move the needle for growing your show. Here’s my first post. We all know that measuring ROI from tradeshow participation is like painting a moving car. Buyers are at various stages: awareness, consideration, preference and purchase. … [Read more…]
In a down economy, an organization’s worst survival tactic is to make budget or staff cuts. A weak economy should provide the impetus for us to work smarter and pull the trigger on those initiatives that may not have gone over well even in better times. Organizations that make the right moves will rule the … [Read more…]
Many associations are looking for new ways to generate revenue. Often the annual meeting is the largest non-dues source of revenue for the association’s budget. When the Great Recession hit, many associations were forced to slash budgets, rethink conference strategies and search for new revenue streams. Now that the economy has begun to slowly improve, … [Read more…]
Imagine the typical conference scene depicting hundreds of people at a convention center doing a variety of interesting meeting and tradeshow things. Now consider this image is a hand drawn double page spread in large children’s book. Your task as the reader is to find Waldo, the supplier and exhibitor, at the event hidden in … [Read more…]
CEIR Report Power Of Exhibitions In 21st Century Review Part II Read part I. Think left and think right and think low and think high. Oh, the thinks you can think up if only you try! Dr. Seuss Theodore Gisele, aka Dr. Seuss, had a great idea about thinking. Think differently. Now apply Dr. Seuss’ … [Read more…]
CEIR Report Power Of Exhibitions In 21st Century Review Part I “A trade show is a trade show … I don’t expect anything to change.” Chad, 26. Imagine this comment came from one of your recent conference attendees. What would you do? How would you engage Chad in a future exhibition or event? Chad’s negative … [Read more…]
By Dave Lutz, Managing Director, Velvet Chainsaw Consulting Last week Expo Magazine Insights newsletter linked to a Trade Show Exhibitor Association (TSEA) exhibitor housing survey. The survey’s key findings are: 8% of exhibitors believe shows have fair convention housing practices. 69% of exhibitors book their hotel rooms through show convention housing bureaus. 89% of exhibitors … [Read more…]
