Author: Jeff Hurt


Kneebucklingly Sweet Idea Generation Tool: Brainwriting

Brainstorming is out! Brainwriting is in! Brainstorming Challenges Brainstorming is something most of us know and have used at some point in our lives. It’s a tool often used to create a list of spontaneous ideas contributed by a group. Alex Faickney Osborn popularized the tool in 1953. Osborn claimed that brainstorming was more effective … [Read more…]

From Strangers To Friends: Bridging Attendee Loneliness With Conference Community

Everybody needs to know Somebody who cares. Just a friendly face You can trust to be there. Are you afraid to be known And not be a stranger? Everyone’s connected but no one is connecting The human element has long been missing Tell me, have you seen it? Have you seen it? Alone by Armin … [Read more…]

Flipping Conference Education For Successful Learning

Sure, the “flipped classroom” is a buzzword and the trend right now. However, the concept of being learner-centric and providing active learning during the education session is not a trend! It’s here to stay because it works! Defining Flipped Education So what is the flipped conference education session? In short, the term is used to … [Read more…]

Strategies To Create Conferences That Angry Millennials Love To Attend

Millennials are angry, vocal and hungry for social change says Nancy Lublin, CEO of dosomething.org and Umair Haque, director of Havas Media Labs in a September 2013 Fast Company article You need to adapt your conference or die! (Paraphrasing these two thought leaders). “You have to [change] if you want to stay in business. You’re … [Read more…]

Seriously, Your Conference Marketing Is Not About You!

It’s not about you! Seriously, I really mean it; it’s not about you! There is not a more accurate line about marketing your conference than that! No One Cares About You It’s not about you. It’s not about your organization. It’s not about your speakers and your sponsors. It’s not about what unique partnerships you’ve … [Read more…]

Too Many Meeting Professionals Are Bored With Work

Are you part of the 87% of workers that are bored at work? According to Gallup, the bulk of employees, 63% are not engaged at work. They lack motivation and are less likely to invest initiative in organizational goals or outcomes. 24% are actively disengaged. They are unhappy and unproductive at work. And their negative … [Read more…]

When Speakers Truly Care: From Spouting Witty Repartee To Transforming Lives

Our conferences and association education programming depend upon speakers as experts sharing their knowledge with the crowd. Yet, the education research is loud and clear that people talking at an audience does not necessarily lead to attendees’ learning. Actually, there’s more likelihood that you’ll win a multi-million dollar Powerball lottery than telling leads to learning. … [Read more…]

Five Colossal Rotten Ways To Torpedo Your Conference Growth

Very few of us want to see our conferences grow and expand. Right? Similarly, very few of us are willing to make changes to the conference agenda, planning process and attendee experience all in the name of growth. Right again! We do everything we can to avoid change. So if change is associated with conference … [Read more…]

Why Your Conference Should Adopt The Healthy Family Metaphor

Did your parents expect you to eventually get a job and your own place to live? Mine did. Did they spend their entire lives loving you, teaching you and training you to eventually make your own decisions? Mine did. Sure, my parents didn’t want me to move across the globe and never see them again. … [Read more…]

Five Steps To Take Your Education Programming From Blah To Wickedly Smart

Curation: it’s more important than you think. And it’s extremely critical to the success of your education programming. When it comes to choosing education programming, curation involves deep excavation of the right content for the right audience at the right time for the right issue. Authentic Curation For Education Programming Curation is more than just … [Read more…]