Experience Design


Are You Designing For The Four Stages Of Conference Experience?

As a conference organizer, are you designing for the four stages of a conference experience? Or are you only designing for attendees to consume information? If you are planning only didactic, one-way, information transfer such as lectures and panels, you are missing some great opportunities to give your attendees a more robust experience. Four Stages … [Read more…]

Developing Conference Education That Provides Solutions To Customers’ Needs

Are you treating your conference attendees like commodities? Often conference organizers aim to make more revenue from their event. They are so focused on strategies and tactics to increase their profit that they risk damaging the one thing that makes them unique: their relationship with attendees. Conferences Should… Jeffrey Cufaude reminded me of the fragile … [Read more…]

Gamification Needs These Nine Game Fundamentals To Increase Engagement, Adoption And Success

Gamification. It’s a weird word for sure. It includes the word game that many of us know from our own childhood experiences. So does gamification mean more organizations should embrace games like Go Fish, Kerplunk, Life, Monopoly, Poker, Solitaire and UNO? Well, sort of. It means that game fundamentals can apply to education, instruction, learning … [Read more…]

Is Your Conference Primarily Focused On Speakers Or Attendees?

Is your conference primarily focused on speakers? Is it so focused on speakers that it’s become a conference of speakers speaking to other speakers because no one else attends the education sessions? Maybe you’re saying, “No, my conference is focused on attendees!” How To Tell If Your Conference Focus Is Speakers Or Attendees Here’s how … [Read more…]

Now Proven! Using Twitter At Conferences Increases Attendee Engagement

It’s official! Research now shows that when people use Twitter during classes, they are more engaged and learn more. We can now stop debating the issue. And all the naysayers who find Twitter use during an education session distracting can stop their diatribes against Twitter. The proof is in the Twitteracy (Twitter-literacy). Twitteracy: Tweeting Improves … [Read more…]

Creating Conference Engagement With These Seven Social Spaces

People participate in a variety of behaviors at a typical conference. They enter the conference with specific expectations of what they can do at the event, who they can do it with and what’s expected of them. So how often do we plan conferences with a focus on the behaviors and types of spaces that … [Read more…]

Social Media, Social Technology Tools And Social Learning For Your Conference

OK, I admit it. I’m an information junkie! I’m addicted to learning new information. Learning, My Drug Of Choice Learning is my drug of choice. I get a high when my internal light bulb flashes. With each aha, my body is flooded with endorphins. I consume hordes of information on a regular basis. I love … [Read more…]

Creating EPIC Conferences For Connected Times

Name two words that describe the web today. Connected and community are two that come to my mind. Conferences Are In The Connexity Business Amazon and eBay say they are in the connexity business-making connections and building communities. Both companies demonstrate that the web is less an information source than a social medium. Conferences need … [Read more…]

Metaphors, Stories And Images Are Important For Conferences: The I In EPIC Conferences

Try this. Next time you are in the grocery store, ask the seafood clerk for fresh sardines. Guess what most seafood clerks say? “There is not really one fish called a sardine.” Most of us are used to seeing sardines in a can. In reality, the name applies to twenty-one species of small fish that, … [Read more…]

Juice Up Your Conference App

It’s time to juice up your attendees’ conference experience with a mobile app. The best built-for-purpose conference apps provide a seamless and user-friendly experience that can be customized by the attendee. Conference Mobile Apps Here To Stay Built-for-purpose conference apps have hit the fast-follower stage. In fact, most major conferences are in their second or … [Read more…]