Attending To Attendance April 16, 2010 by Dave Lutz These days, potential attendees need all the help you can give them to justify their participation in your event. Here are three approaches you can take. Associations are pulling out all the stops to attract qualified attendees to register for their conferences. Some are leveraging social media to help (video testimonials, blogs, and tweets), while … [Read more…] Filed Under: Attendance Marketing Tagged With: , association, conferences
What Pinky And The Brain Have In Common With Conference Learning April 15, 2010 by Jeff Hurt Have you ever watched the cartoon Pinky and The Brain produced by Steven Spielberg and Warner Bros. Animation? Genetically-enhanced laboratory mice, Pinky and Brain are caged in the Acme Labs research facility. Brain is egotistical and devious. Pinky is cheerful and dim-witted. Each episode starts with Brain devising a new plan to take over the … [Read more…] Filed Under: Conference Education Tagged With: , active learning, active participation, association, brain-friendly conferences, brain-friendly meetings, conferences, content, Education & Adult Learning
Stomaching Long Conference Lectures Is Out! Active Attendee Participation is In! April 14, 2010 by Jeff Hurt 14 Presentation Techniques That Encourage Maximum Learning, Participation And Memory Retention Today, many conference attendees will no longer tolerate the same old lectures, the conference committee’s poorly-planned-everything-for-everyone-panel or sessions that have no real meaning to their work. Younger generations will not endure classes that could have been learned at their desks in 30 minutes and … [Read more…] Filed Under: Conference Education, Experience Design Tagged With: , active learning, association, conferences, content, delivery, Education & Adult Learning, increasing memory retention, lecture, presentation strategies
Eight Conference Presentation Myths That Hamstring Attendees’ Learning April 13, 2010 by Jeff Hurt Most conference organizers see attendees as consumers of the conference’s content and experience. Little thought is given to seeing attendees as active participants in their own learning and experience. Here are eight conference presentation myths that hamstring most attendees’ learning that conference organizers should avoid. Myth 1: There is one single educational approach such as a … [Read more…] Filed Under: Conference Education, Speaker Coaching Tagged With: , active learning, active participation, association, conferences, content, delivery, Education & Adult Learning, engagement, learning myths, meeting planner, presentation myths, Speaker Emerging Practices
Are You Providing A Homogenized Or Personalized Conference Experience? April 12, 2010 by Jeff Hurt Walk into most annual conference sessions and what do you see? What do you hear? You’ll probably hear and see the same thing in each room. One voice talking at a time. A speaker or panelist at the front of the room talking to a group of attendees. The attendees are sitting theater style facing … [Read more…] Filed Under: Conference Education, Experience Design Tagged With: , association, conferences, content, delivery, Education & Adult Learning, meeting planner
Four Rules to Create Value 2.0 for Events April 9, 2010 by Jeff Hurt This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk. Many … [Read more…] Filed Under: Event Technology, Hybrid & Virtual Tagged With: , association, conferences, engagement, event technology, face-to-face event, hybrid event, hybrid meeting, massively multiplayer online games, MMOG, Pareto Principle, Social Media, technology, the long tail, virtual meeting, Web 2.0
The Three Dimensions Of Meeting Stewardship April 8, 2010 by Jeff Hurt Recently I wrote about the need to create meeting stewards for our conferences and events to plan, orchestrate and oversee each conference attendees’ experiences. We can’t continue on the trajectory of piecemealing together conference logistics, content and other meeting fragments and expecting a sophisticated, quality attendee experience. It just doesn’t work. Attendees know when the … [Read more…] Filed Under: Event Planning Tagged With: , association, conferences, Education & Adult Learning, meeting steward, meeting stewardship, professional development, social container for learning
Who Is In Charge Of The Attendee Meeting Experience? Why You Need A Meeting Steward April 7, 2010 by Jeff Hurt Who is planning, facilitating and managing the attendee’s experience at your conference and events? Is it the job of the meeting professional? The education or marketing departments? The conference organizers? The attendee? Often no one person or group that is involved in organizing the meeting is actually taking a holistic approach to facilitating the attendee’s … [Read more…] Filed Under: Event Planning Tagged With: , association, community, conferences, content, Education & Adult Learning, meeting planner, meeting steward, meeting stewardship
Four Things To Consider Before Adding A New Show Or Conference April 6, 2010 by Jeff Hurt Many associations are looking for new ways to generate revenue. Often the annual meeting is the largest non-dues source of revenue for the association’s budget. When the Great Recession hit, many associations were forced to slash budgets, rethink conference strategies and search for new revenue streams. Now that the economy has begun to slowly improve, … [Read more…] Filed Under: Business Model Tagged With: , association, conferences, tradeshow
14 Adult Learning Principles To Combat The Conference Learning Crisis April 1, 2010 by Jeff Hurt Leaving no conference attendee brain behind. It’s the new motto of the 21st century conference organizer…that is, if you want to get them back next year. It’s time for associations and corporations to address the root cause of the conference learning crisis: a limited understanding of successful adult learning. Andragogy – How Adults Learn Malcolm … [Read more…] Filed Under: Conference Education Tagged With: , adult learning, adult learning principles, adult learning strategies, andragogy, association, conferences, content, delivery, Education & Adult Learning, engagement, professional development
