Your Conference Content Has Magnetic Pull July 23, 2018 by Dave Lutz Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. It’s a foreign concept to them. Most marketing and communications … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, conference best practices, content marketing, Education, Education & Adult Learning, marketing, meeting planning best practices, Session Marketing
Ninja Moves for Improved Conference Session Marketing September 8, 2016 by Dave Lutz Better session copy helps put butts in seats! As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. In 2013, we … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, conference best practices, content marketing, Education, Education & Adult Learning, meeting planning best practices, Session Marketing
Betsy Bair Joins Velvet Chainsaw May 31, 2016 by Dave Lutz VCC is excited to welcome Betsy Bair, Vice President, Strategic Narratives to the Velvet Chainsaw Consulting team! To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. Betsy’s vast expertise in content and digital marketing will improve our ability to help conference organizers engage … [Read more…] Filed Under: Ramblings Tagged With: , Attendance Acquisition, content marketing, content strategist
Beguile Potential Conference Attendees June 11, 2015 by Dave Lutz Want to spike your conference registration? Try an emotional call to action. It captivates fence sitters and potential first timers. The only reason anyone does anything is to change the way they feel, says Tony Robbins. With the right emotional call to action, you can help potential attendees begin to experience those feelings right now. … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, emotional connection, marketing, neuromarketing, neuroscience
Use Social Proof to Increase Conference Registrations March 25, 2015 by Wendy Holliday Most of us don’t read emails from people we don’t recognize. We may skim the contents, but most of the time we just do the quick delete. Unless there’s something that makes us look twice. So imagine you’re catching up on email, you see one from an unknown conference trying to convince you to purchase. … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, conference marketing
Enabling Influence Trumps Spraying and Praying March 11, 2015 by Wendy Holliday List buys and promotional email blasts rarely convince and convert the attendees you want for your conference or trade show. Today, you need to earn the privilege to be seen in a professional’s email inbox. Attendance acquisition has shifted forever from push to pull marketing. While you want to be in it for the long-run…earning … [Read more…] Filed Under: Attendance Marketing Tagged With: , Affiliate Marketing, Attendance Acquisition, attendance marketing, marketing, Partner Marketing
