Grow Your Conference By Becoming An Attendee Action Hero September 17, 2015 by Jeff Hurt You don’t have to leap tall buildings in a single bound. Nor do you have to fly at the speed of light to respond to a conference crisis. Nor do you have to use your special hidden super powers to meet your attendees’ expectations. Instead, it’s more about reliability than heroics. It’s about creating a … [Read more…] Filed Under: Event Planning Tagged With: , attendee growth, attendee ROI, attendee satisfaction, conference best practices, conference growth, conference improvement, conferences, listening, long term growth
Your Conference Needs A Customer Vision Statement July 17, 2014 by Jeff Hurt What is your vision for your conference customer? In case you are confused by the term conference customer, I mean your paying attendee or registrant. What is your vision for your conference customer, the paying attendee? How do you hope to help your paying attendee to grow, evolve or transform? What traits and characteristics do … [Read more…] Filed Under: Event Planning Tagged With: , Attendee Acquisition, attendee growth, attracting attendees, conference audiences, conference best practices, customers, Innovation
Designing Conference Customers, Not Just Traditional Conferences July 16, 2014 by Jeff Hurt We are thinking about conference innovation from the wrong perspective. We usually think about conference innovation as something we create for our paying attendees. Or we think about innovation as something we design with attendees through crowdsourcing. We need to make a critical leap. Conference innovation is a way to design attendees! Innovation should be … [Read more…] Filed Under: Event Planning Tagged With: , Attendee Acquisition, attendee growth, attracting attendees, conference audiences, conference best practices, customers, Innovation
Conference Growth Is Connected To Unique Attendee Experiences June 25, 2014 by Jeff Hurt If you want to grow your conference, you need to annually create a unique conference experience. You also need to create an emotional bond with your registrants. We have to remember that our registrants are people too. And your conference experience should help them solve the issues that are keeping them up at night. Our … [Read more…] Filed Under: Event Planning Tagged With: , attendee experience, attendee growth, conference experience, conferences, emotional connection
Five Colossal Rotten Ways To Torpedo Your Conference Growth March 19, 2014 by Jeff Hurt Very few of us want to see our conferences grow and expand. Right? Similarly, very few of us are willing to make changes to the conference agenda, planning process and attendee experience all in the name of growth. Right again! We do everything we can to avoid change. So if change is associated with conference … [Read more…] Filed Under: Event Planning Tagged With: , attendee growth, connections, connexity, growing attendance
Why Your Conference Should Adopt The Healthy Family Metaphor March 17, 2014 by Jeff Hurt Did your parents expect you to eventually get a job and your own place to live? Mine did. Did they spend their entire lives loving you, teaching you and training you to eventually make your own decisions? Mine did. Sure, my parents didn’t want me to move across the globe and never see them again. … [Read more…] Filed Under: Event Planning Tagged With: , attendee growth, connect, connexity, growing attendance, networking
Gaining Conference Market Share Through Legal Stealing February 1, 2012 by Jeff Hurt Unless your conference is growing, you are on the road to decline. All conference attendance plateaus eventually erode. Unless you are taking conference attendee market share from others, you are not growing significantly. Stealing And Trespassing Are Legal When Attracting Conference Registrants There is a closed market for conference registrants. Yes, that’s right. There is … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee growth, conference best practices, conferences, market segmentation
Four Primary Reasons People Will Not Register For Your Event November 22, 2011 by Jeff Hurt Your supervisor walks into your office and closes the door. She sits down and says, “We’ve set a new goal for you for our annual meeting. We need an increase of 10% in full registrations.” “As the point person for our meetings and events, you need to make this happen,” she exclaims as she exits … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, conference best practices, conferences, meeting planning best practices, registration
Increasing Conference Customers Through Social Media, Reach And Yield November 2, 2011 by Jeff Hurt Where do new conference customers come from? Do you know the cost of acquiring your next customer? Those are the magic questions many conference organizers want answered. Incorporating The FRY Method Author Olivier Blanchard talks about using the FRY method with social media to increase customers in his book Social Media ROI. The FRY Method … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee growth, conference best practices, conferences, market segmentation, meeting planning best practices, new consumer segmentations, registration
Using Social Media And The FRY Method To Increase Event Registrations November 1, 2011 by Jeff Hurt “It’s all just a numbers game. There’s not a secret to increasing event registration. You just sell more,” says your boss. “You want to increase your sales? Just talk to more people. Pick up the phone and call more potential attendees. Send out more emails. Create more direct mail marketing pieces. Get more eyeballs. That’s … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee growth, conference best practices, conferences, market segmentation, meeting planning best practices, new consumer segmentations, registration
