Reputation And Engagement Are Increasingly Important To Reach Your Market Via Email [Infographic] May 21, 2012 by Jeff Hurt According to Litmus, reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. After visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. For a marketer, this is the most fragile, difficult relationship to … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference marketing, email, event marketing
Using Content Marketing To Grow Conference Attendance May 14, 2012 by Jeff Hurt Joe Pulizzi shares how he uses content marketing to grow attendance at the Content Marketing World Conference. Here’s a rundown of his video if you want to fast forward to a specific area. 00:10 – Who Is Joe Pulizzi & What Is The Content Marketing World Conference 01:00 – What Is Content Marketing? 02:07 … [Read more…] Filed Under: Attendance Marketing Tagged With: , attracting attendees, conference marketing, conference tips, conferences, content marketing, event marketing, growing attendance
New Movies Have Preview Trailers: What Does Your Upcoming Conference Education Have? April 26, 2012 by Jeff Hurt Does your conference education have coming attraction previews? No, not those stale electronic and printed marketing pieces with descriptions, bios and pictures. Does your organization provide smart, savvy, provocative short video clips of upcoming education designed to attract buyers? The Movie Trailer Promotion When you go to the movies, the first 10-15 minutes before the … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference education, conference marketing, conferences, event marketing, meeting planning best practices
Small Groups Of Friends Are The Key To Influence Not Swaying Influential People March 20, 2012 by Jeff Hurt Finding and using influential people is a myth says social behavior researcher Paul Adams, author of Grouped: How small groups of friends are the key to influence on the social web. According to Adams, the focus on influentials is based on the view of how we want the world to work versus how it actually … [Read more…] Filed Under: Attendance Marketing Tagged With: , event marketing, influence, influencers, market segmentation, networks, organization marketing, social networking
Creating A World Wide Rave For Your Conference February 20, 2012 by Jeff Hurt The World Wide Rave is one of the most exciting and powerful ways to reach an audience says David Meerman Scott. Imagine if people couldn’t stop talking about your conference, your organization, your exhibitors and your sponsors online. Imagine if they were posting information about your upcoming event in Facebook, Twitter, LinkedIn and other social … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conferences, event marketing, World Wide Rave
Using Emotional Targeting In Your Event Marketing Materials November 23, 2011 by Jeff Hurt Logic makes people think. Emotions make people act. Often our event marketing simply over-intellectualizes everything. It emphasizes the number of education sessions, the number of qualified attendees, the hours of continuing education credit, the technology applications available, the years of experience of the speakers, the economic data of the attendees and the like. But are … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, emotional connection, event marketing, market segmentation, meeting planning best practices
Death At The Disco: Positioning Strategies Out, Customer-Driven In April 14, 2011 by Jeff Hurt Marketing’s positioning strategies died when disco was king. It’s stuck in a bad hair day of a 1970s time warp. It’s like a man trying to wear platform shoes, a silk print shirt, gold chains and a tacky polyester leisure suit to a job interview today. It’s just not right. Many of marketing’s truisms of … [Read more…] Filed Under: Attendance Marketing Tagged With: , association, event marketing, organization marketing
Marketing Your Event To Prospects And Past Attendees March 23, 2011 by Jeff Hurt Is there a difference in the way your market your event to prospects and past attendees? You betcha! There’s a huge difference. Past Attendee Event Marketing Wants Past attendees have already built a relationship with you. Assuming that they had a great conference experience, they are biased in favor of your event. After attending your … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, event marketing, influence, influencers, meeting planning best practices
Make Your Conference Irresistible! March 2, 2011 by Dave Lutz This post is by Dave Lutz. One of the sessions that I looked forward to the most at Event Camp Chicago 2011 was from Liz Strauss. Liz is a deep thinker. And she did not disappoint! I had to go back and watch the recording to get my head around how to best apply her … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, event marketing, irresistible attraction
Unleash Your Conference Participants To Become WOM Influencers October 22, 2010 by Jeff Hurt Here is the slide deck from my recent presentation for Daxko Webinar Series on association and conference influencers. Enjoy! Unleash Your Conference Participants To Become WOM Influencers View more presentations from Jeff Hurt. Additional statistics and facts mentioned during webinar. United Breaks Guitars video received 25,000 views in the first 24 hours it was uploaded in … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, engagement, event marketing, influence, influencers, Social Media, social networking, WOM
