Your Conference Content Has Magnetic Pull July 23, 2018 by Dave Lutz Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. It’s a foreign concept to them. Most marketing and communications … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, conference best practices, content marketing, Education, Education & Adult Learning, marketing, meeting planning best practices, Session Marketing
Beguile Potential Conference Attendees June 11, 2015 by Dave Lutz Want to spike your conference registration? Try an emotional call to action. It captivates fence sitters and potential first timers. The only reason anyone does anything is to change the way they feel, says Tony Robbins. With the right emotional call to action, you can help potential attendees begin to experience those feelings right now. … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, emotional connection, marketing, neuromarketing, neuroscience
Enabling Influence Trumps Spraying and Praying March 11, 2015 by Wendy Holliday List buys and promotional email blasts rarely convince and convert the attendees you want for your conference or trade show. Today, you need to earn the privilege to be seen in a professional’s email inbox. Attendance acquisition has shifted forever from push to pull marketing. While you want to be in it for the long-run…earning … [Read more…] Filed Under: Attendance Marketing Tagged With: , Affiliate Marketing, Attendance Acquisition, attendance marketing, marketing, Partner Marketing
Yes, Your Conference is a Brand August 5, 2014 by Wendy Holliday Yes, your conference is a brand. So start treating it like one! The Words Annual Meeting Are Out! If you’re still using Annual Meeting in your conference brand, you’re showing your age. Most association bylaws require an annual meeting of the membership. It’s the organization’s business portion of the conference usually for paid members. But … [Read more…] Filed Under: Attendance Marketing Tagged With: , branding, conference planning, conference tag line, expo, marketing
Your Conference Needs To Go On An Education Session Diet February 7, 2014 by Jeff Hurt Your conference attendees and prospects are less satisfied with an extensive list of education offerings than a narrow one. Too much information overwhelms them. And they walk away without any action. Ultimately, confused customers don’t buy anything. The Paradox Of Choice Yes, it’s true that when given a choice between a small and large assortment, … [Read more…] Filed Under: Conference Education, Event Planning Tagged With: , Attendee Acquisition, conference education, conference marketing, marketing, target market
Content Marketing Strategies Light The Way For Weary Travelers February 4, 2013 by Jeff Hurt Traditional marketing methods such as broadcast emails, magazine, radio and TV ads, and web banners are fast losing their appeal. They are expensive as compared to other methods. And we ignore those ads, fast forward past TV ads on our DVRs, buy advertising free radio, use sophisticated spam filters and caller ID, and delete most … [Read more…] Filed Under: Attendance Marketing Tagged With: , content, content marketing, marketing
Is Your Conference Marketing So Last Year? October 11, 2012 by Dave Lutz Every year you have to figure out how to fill the chairs at your annual event. It’s Déjà vu all over again. The minute the conference is finished, you have to start again, figuring out new ways to get your audience to return the following year. It’s a never-ending cycle where you’re in constant search … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference marketing, conferences, event marketing, marketing
Your Conference Is Like One Of These Types Of Restaurants September 20, 2012 by Jeff Hurt Some of my friends call me a foodie. I prefer the term connoisseur as it sounds more sophisticated. There’s no doubt about it. I am devoted to the enjoyment of good food. Three Types Of Restaurants One of the things I’ve learned in my scouring for good and unusual foods is that there are three … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference marketing, conferences, event marketing, marketing, meeting planning best practices, meeting professionals
CEUs Are The Fool’s Gold Of Conference Marketing September 17, 2012 by Dave Lutz Continuing Education Units (CEUs) are nothing more than fool’s gold. Yes, that’s right. It’s just like Pyrite with a metallic yellow hue luster that attracts us. We think it’s gold…but it’s not! CEUs or continuing education credits are often mistaken for the primary reason why attendees go to conferences. While important, they are no longer … [Read more…] Filed Under: Attendance Marketing, Business Model, Conference Education Tagged With: , conference marketing, conferences, event marketing, marketing
