Leveraging Team Learning at Conferences May 22, 2019 by Betsy Bair Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work. Will they share … [Read more…] Filed Under: Attendance Marketing, Experience Design Tagged With: , collaboration, design for teams, leverage teams, organizational learning, team discounts, teamwork
Your Two Cents on Virtual Events June 19, 2018 by Betsy Bair Improving digital learning and amplifying conference content to a larger audience is a high priority for most conference organizers. With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras, an adviser to associations … [Read more…] Filed Under: Ramblings Tagged With: , digital conferences, digital events, e-learning, virtual conferences, virtual events
How Is Your Association Using Learning Technologies? May 24, 2017 by Betsy Bair Improving digital learning and amplifying conference content to a larger audience is a high priority for many clients we consult with. With the advent of DIY solutions, business models that include sponsorship and the strategic alignment of reaching a global audience, we’re seeing an increased focus on expanding the impact of digital learning. If you … [Read more…] Filed Under: Ramblings Tagged With: , adult learning, digital meetings, event technology, hybrid meetings
How to Ask for a Raise and Other Top Learnings from IAEE Women’s Leadership Forum May 16, 2017 by Betsy Bair Having recently consulted with a major professional association on the sustainability and long-term growth strategy of its women’s leadership conference, I was motivated to attend a leadership forum for women in our own industry: IAEE’s Women’s Leadership Forum, which took place at the new MGM National Harbor in early May. Here are some of the … [Read more…] Filed Under: Experience Design Tagged With: , conference networking, inspirational speakers, transformative conferences, women's leadership
Hybrid Meetings Doomed to Failure? Not So Fast March 17, 2017 by Betsy Bair I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. At the time, a mere six years ago, the fledgling for-profit entity that wagered its future on the potential of virtual … [Read more…] Filed Under: Event Technology, Experience Design, Hybrid & Virtual Tagged With: , engagement, hyrbrid meetings, virtual meetings
Evolve into a Caretaker of Content March 2, 2017 by Betsy Bair Imagine designing your next conference or annual meeting from scratch around content instead of picking up the template you’ve been using for years and tweaking it. Not just your education programming, but your breaks, meals, even your exhibit hall (which we advocate for evolving into a solutions center, including changing the name). “Please stop designing … [Read more…] Filed Under: Event Planning Tagged With: , 21st century conferences, audience-centric, conference best practices, conference design, conference education, engagement
Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect August 2, 2016 by Betsy Bair This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. The way we buy has evolved for both the B2B and B2C sectors. Trade show organizers who have re-imagined their expo floors into … [Read more…] Filed Under: Conference Education, Sponsorship & Exhibits Tagged With: , conference best practices, conference education, Education & Adult Learning, tradeshow
Your Trade Show Attendees: What Do They Really, Really Want? June 28, 2016 by Betsy Bair This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. It’s likely that the Brexit vote last week is on my mind and that’s why the Spice Girls’ tune, “Wannabe,” popped into my … [Read more…] Filed Under: Attendance Marketing, Sponsorship & Exhibits Tagged With: , attendance analysis, attendance marketing, attendees, behavioral data, conference best practices, engagement, Trade show marketing
