Using Targeted Testimonials To Build Conference Attendance And Increase Exhibitors, Sponsors June 25, 2010 by Dave Lutz The most powerful sales and marketing tool that builds attendance or helps new exhibitors and sponsors sign on the dotted line is a targeted testimonial. Author and speaker Jeff Gitomer said it best: “When you say it about yourself, it’s bragging. When somebody else says it about you, it’s proof!” Most organizations use testimonials as … [Read more…] Filed Under: Attendance Marketing Tagged With: , case studies, event marketing, using testimonials
Want To Attract More Millennials To Your Next Tradeshow? Try These Tips June 18, 2010 by Dave Lutz Exactly who are Millennials? Well, the answer depends on who you ask. Defined as much by mindset as by birth, Millennials are those molded by cultural norms, demographics, the economy, parenting styles and more importantly, the Internet. These 18-29 year olds have begun to forge their generational traits as change-embracers, confident, liberal, self-expressive and upbeat. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attracting millennials, meeting planner, tradeshow, TSNN
Let Your Content Run Wild And Free To Attract New Members And Retain Current Ones June 14, 2010 by Dave Lutz With the explosion of social media comes the expectation that content should be free. How do you embrace that as a way to create greater demand for your face-to-face events — and attract new members? This past summer we’ve experienced a confluence of events with significant implications for the future of the meetings, events and … [Read more…] Filed Under: Attendance Marketing Tagged With: , association, conferences, Free content, live streaming, Social Media
Six Social Media Event Marketing Blunders To Avoid June 1, 2010 by Dave Lutz This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Blogs, LinkedIn, YouTube, Facebook, Twitter: More organizations are trying their hand at these cool Web 2.0 tools to help grow their show and attract future members — with mixed results. Unfortunately, most attempts at using social media to attract attendees or increase the … [Read more…] Filed Under: Attendance Marketing Tagged With: , blogs, facebook, Social Media, social media for events
Attending To Attendance April 16, 2010 by Dave Lutz These days, potential attendees need all the help you can give them to justify their participation in your event. Here are three approaches you can take. Associations are pulling out all the stops to attract qualified attendees to register for their conferences. Some are leveraging social media to help (video testimonials, blogs, and tweets), while … [Read more…] Filed Under: Attendance Marketing Tagged With: , association, conferences
Gravity Attracts Attendees To Your Conferences April 2, 2010 by Jeff Hurt Gravity. It’s such a constant force in our lives that we rarely marvel at it. We forget that it’s at work daily. Toss a ball in the air and it falls to the ground. Step on a scale and…uh, oh, time to run an extra 20 minutes. Without it, we’d float off into the atmosphere. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attracting attendees, conferences, meeting
Think Left, Right, Low & High: Think Differently About Attracting Gen X & Y To Your Next Event February 17, 2010 by Jeff Hurt CEIR Report Power Of Exhibitions In 21st Century Review Part II Read part I. Think left and think right and think low and think high. Oh, the thinks you can think up if only you try! Dr. Seuss Theodore Gisele, aka Dr. Seuss, had a great idea about thinking. Think differently. Now apply Dr. Seuss’ … [Read more…] Filed Under: Attendance Marketing Tagged With: , CEIR, conferences, event, GenX, GenY, IAEE, ICEEM, meeting planner, Millennial, Power of Exhibitions In 21st Century, tradeshow
Don’t You Forget About Me: 5 Considerations To Attract Gen X & Y Attendees February 16, 2010 by Jeff Hurt CEIR Report Power Of Exhibitions In 21st Century Review Part I “A trade show is a trade show … I don’t expect anything to change.” Chad, 26. Imagine this comment came from one of your recent conference attendees. What would you do? How would you engage Chad in a future exhibition or event? Chad’s negative … [Read more…] Filed Under: Attendance Marketing Tagged With: , CEIR, conferences, event, GenX, GenY, IAEE, ICEEM, meeting planner, Millennial, Power of Exhibitions In 21st Century, tradeshow
