Calculating ROI For Your Tradeshow Booth December 6, 2010 by Jeff Hurt Was exhibiting at that tradeshow worth your time and resources? How would you know? In today’s world where so much business is conducted on the phone or digitally, meeting customers, prospects and other stakeholder face-to-face is extremely important. At the same time, you want to effectively keep your costs down and use your time and … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conferences, exhibitor, ROI, tradeshow, tradeshow best practices
Five Tips To Improve Your Tradeshow Exhibitor Communications November 1, 2010 by Dave Lutz Recently, I’ve been doing a bit of research and consulting on exhibitor communications. While I’ve lived in and around shows for many years, in the past my focus has been more on revenue, lead management and ROI, and not so much on the service, hand holding and communication of confirmed exhibitors. Most tradeshows have at … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , tradeshow, tradeshow best practices
Four Ways To Flip Your Tradeshow Buying And Selling Model October 18, 2010 by Dave Lutz “People don’t like to be sold, but they love to buy!” Jeff Gitomer. That’s one of my favorite truth quotes, from Gitomer, a speaker, sales trainer and author of The Sales Bible, Little Red Book of Selling and many others. This truth is playing out in the way buyers are changing how they attack and … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , tradeshow, tradeshow best practices
How The Billboard Effect Influences Your Tradeshow October 11, 2010 by Dave Lutz About a year ago, I learned about a term used in the hotel industry known as “The Billboard Effect.” Defining The Billboard Effect Chris Anderson Ph.D., assistant professor at Cornell University, conducted a study on the impact of hotel reservations for hotels with or without a presence on Expedia. During the study, four hotels were … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Billboard Effect, conferences, tradeshow, tradeshow best practices
Priority Points, On-Site Booth Sales And The NFL Draft September 15, 2010 by Dave Lutz A couple of weeks ago, Kevin Johnstone, director of Tradeshows at the National Association of Music Manufacturers, started a LinkedIn discussion about priority point programs and on-site booth sales. Tom Corcoran, Owner of Corcoran Expositions, Inc. , added my favorite reply to the thread. “Two benefits to holding your space pick for next year on,-site, … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , exhibitions, exhibitors, exhibits, tradeshow
Six Suspicious Tradeshow Areas That Need Exposing August 13, 2010 by Dave Lutz Note from Jeff: Dave Lutz is on a rant. A good one in my opinion and all meeting and event professionals, nonprofit organizations and associations, and tradeshow organizers should heed his advice. It’s time for the meetings and tradeshow industry to be more transparent about add-on fees, kickbacks, payouts and relationships. Here’s his post that … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , disclosure, ethics, exhibitors, tradeshow, venues
5 Reasons To Increase Your Online Exhibitor Presence July 9, 2010 by Dave Lutz This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Recently, I reviewed some very telling analytics from several of the largest tradeshows. Here’s what I learned: Exhibitors that completed an online booth profile received twice as many page views as those that didn’t. Attendees also bookmarked them for an onsite visit. Exhibitors … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , exhibitor, meeting planner, tradeshow, tradeshow best practices
Six Best Practices For Creating An Online Interactive Exhibitor Listing That Gets Results May 7, 2010 by Dave Lutz I’m blogging as part of the TSNN blog team. My posts will focus on technology and business processes that help move the needle for growing your show. Here’s my first post. We all know that measuring ROI from tradeshow participation is like painting a moving car. Buyers are at various stages: awareness, consideration, preference and purchase. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , event technology, technology, tradeshow
6 Sponsor Tips For Your Online Audio And Video Content April 27, 2010 by Jeff Hurt “It’s a people driven economy, stupid,” says Socialnomics author Erik Qualman. He starts his book with this paraphrase of the famous 1992 James Carville quote, “It’s the economy, stupid.” Qualman says it’s only a slight change of words but a drastic adjustment in business and social philosophy. It’s Socialnomics, a far-reaching revolution that will continue … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , association, Education & Adult Learning, Social Media, sponsorship
