Tweeting at conferences and events. It seems to be a love-hate relationship with some. Some say it's become passé. Others see it as a way to spread information. Some conference organizers, mostly those outside of social media events, are beginning to see an uptick in the backchannel chatter. Their attendees are just starting to discover the value and usefulness of Twitter at a conference. 10 Tips For Better Conference Tweets Regardless of where you stand on the issue, here are ten tips to for … [Read more...]
Live Streaming: Hollywood Production Value Or Good Enough For Learning
It's the end of the (meetings) world as we know it. ~ Paraphrase, R.E.M. "This might be the beginning of the end...and the dawn of a new era in which people think recorded video as passé and demand live streaming of events," says Priya Ramesh on The Buzz Bin Blog. YouTube Going Live "With over 2 billion views a day, it's easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more - and that includes events taking place right now," says … [Read more...]
Where Are We And Where We Are Going?
The Pew Internet & American Life Project provides great data on Americans and the Internet. The Project produces reports exploring the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. They are a great resource of data for any conference organizer or assocation leader who says that their customers are not using the Internet, social media or today's social tools. Here is a recent PPT by Kristen Purcell, … [Read more...]
What Is The Right Mix? Face-to-Face, Digital, Hybrid Events
Your meeting’s reach no longer stops at the conference room walls. Now technology makes it possible to reach people you never had access to before. The question is: How much should be live-only and how much shared with a remote audience? How do you create an environment that makes your remote attendees feel they are a part of what is happening on site? Here is the PPT from our recent presentation at the 7th Annual Pharmaceutical Meeting Management Forum on What Is The Right Mix? Dave Lutz … [Read more...]
Using Gamification To Influence Event Participants’ Behavior
Gamification is the current shiny object for the meetings and events industry. Why all the hype about gamification? As the business sector is discovering, gamification has the power to Increase and improve customer engagement Build customer loyalty Incent customers to do specific things Defining Gamification Gamification is the use of game mechanics and game dynamics for non-game applications. It is also known as funware. Gamification borrows key concepts from related areas including … [Read more...]
8 Pre-Conference Strategies To Engage Your Participants
A lot of energy, time and passion is put into planning a conference. Many focus on all the onsite logistics running smoothly. Seeing Conferences In A Ecosystem Of Customer Touchpoints Conference participants focus on their experience. Their emotions range from the pre-conference anticipation and hype to the post-conference blues and exhaustion. And often the conference ends abruptly. Everything comes to a jarring halt. Some savvy conference organizers now see the face-to-face conference as … [Read more...]
Tech Seeds Of Revolution In Meetings And Events
The future is already here – it's just not evenly distributed. ~ William Gibson. From The Information Age To The Participatory Culture The explosion of digital media and the emergence of the participatory culture have amplified and transformed communication in ways we are only beginning to discover. Today, creating and sharing information is the norm. Generation F, the Facebook Generation as Gary Hamel calls it, is driving new eras of experience and experimentation. Generation F, not … [Read more...]
A Step By Step Process To Use Text To Screen During Events
Does technology change today's audiences? 95% of the attendees at my presentation at Event Solutions Idea Factory said yes. The majority of them felt that when technology is used correctly at a conference or event, it can engage an audience. And 100% of my audience texted me during my presentation. Yes, 100% of this global audience texted me. Increasing Audience Engagement With Text2Screen How did I achieve that? We were using TuffTxt. I wanted the audience to try it and play with it. Their … [Read more...]
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