Do You Have Inbred Conference Marketing? March 31, 2014 by Wendy Holliday Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing? Four Steps To Move Beyond Inbred Marketing How do you find the 20 something that … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference marketing, market segmentation, target market
How Are Your Conference Attendees Preprogrammed And Hard Wired? August 21, 2013 by Dave Lutz What type of “P” mindset do your conference attendees have? You need to know before you can start programming for your conference. In order to help answer three of your most conference planning pressing questions: Who are we designing this experience for? Who do we need to attract today, so that we’ll be relevant for … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference marketing, conferences, market segmentation
Who Is Your Conference Really Attracting? February 11, 2013 by Dave Lutz Attracting first-class, first-rate, quality attendees is one of the most complex and important keys to your conference’s business model. Too many conferences attempt to be all things to all people and end up with a watered-down offering. You need a process to help you identify your various attendee segments and who your target market is. … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attracting attendees, conference best practices, conferences, decision makers, economic buyers, market segmentation, target market
Identifying And Segmenting The Conference Target Audience November 9, 2012 by Jeff Hurt Is the goal of your annual meeting to make revenue for your organization? If it is, then are you attracting the right customer to your event? Show Me The Money Some associations with significant tradeshows make 60%-70% of their revenue from exhibit booth sales. Another 10%-20% of their revenue comes from sponsorships and advertising. The … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, market segmentation, target market
Understanding The Power Of Your Target Attendee November 8, 2012 by Jeff Hurt When you are involved in planning all of the conference’s logistics and programming, it is very easy to feel as if you are in a position of power. You’re the one who decides who will present. You’re the one who decides when a meal function will occur. You’re the one who decides what content is … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, market segmentation, target market
Small Groups Of Friends Are The Key To Influence Not Swaying Influential People March 20, 2012 by Jeff Hurt Finding and using influential people is a myth says social behavior researcher Paul Adams, author of Grouped: How small groups of friends are the key to influence on the social web. According to Adams, the focus on influentials is based on the view of how we want the world to work versus how it actually … [Read more…] Filed Under: Attendance Marketing Tagged With: , event marketing, influence, influencers, market segmentation, networks, organization marketing, social networking
Gaining Conference Market Share Through Legal Stealing February 1, 2012 by Jeff Hurt Unless your conference is growing, you are on the road to decline. All conference attendance plateaus eventually erode. Unless you are taking conference attendee market share from others, you are not growing significantly. Stealing And Trespassing Are Legal When Attracting Conference Registrants There is a closed market for conference registrants. Yes, that’s right. There is … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee growth, conference best practices, conferences, market segmentation
Using Emotional Targeting In Your Event Marketing Materials November 23, 2011 by Jeff Hurt Logic makes people think. Emotions make people act. Often our event marketing simply over-intellectualizes everything. It emphasizes the number of education sessions, the number of qualified attendees, the hours of continuing education credit, the technology applications available, the years of experience of the speakers, the economic data of the attendees and the like. But are … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, emotional connection, event marketing, market segmentation, meeting planning best practices
Increasing Conference Customers Through Social Media, Reach And Yield November 2, 2011 by Jeff Hurt Where do new conference customers come from? Do you know the cost of acquiring your next customer? Those are the magic questions many conference organizers want answered. Incorporating The FRY Method Author Olivier Blanchard talks about using the FRY method with social media to increase customers in his book Social Media ROI. The FRY Method … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee growth, conference best practices, conferences, market segmentation, meeting planning best practices, new consumer segmentations, registration
Using Social Media And The FRY Method To Increase Event Registrations November 1, 2011 by Jeff Hurt “It’s all just a numbers game. There’s not a secret to increasing event registration. You just sell more,” says your boss. “You want to increase your sales? Just talk to more people. Pick up the phone and call more potential attendees. Send out more emails. Create more direct mail marketing pieces. Get more eyeballs. That’s … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee growth, conference best practices, conferences, market segmentation, meeting planning best practices, new consumer segmentations, registration
