Social Media, Events, The Hospitality Industry And The FTC Guidelines September 2, 2010 by Jeff Hurt Event Organizers Investigated For Not Following FTC Guidelines Did you know that at a January 2010 event held by Ann Taylor Loft was investigated by the U.S. Federal Trade Commission (FTC) for possible violation of new marketing guidelines which apply to WOM, Social Media, TV, radio and print? That’s right, the event organizers were investigated. … [Read more…] Filed Under: Social Media Tagged With: , association, blogs, conferences, Social Media, Twitter for events
Three Types Of Organizational Transparency July 29, 2010 by Jeff Hurt How transparent is your organization? In today’s networked world, society wants to engage openly and honestly with organizations. They want to converse in two-way communication with an organization’s leaders and staff. Organization success demands great transparency especially when the organization wants to embrace social networking. Authors Beth Kanter and Allison H. Fine identify three kinds … [Read more…] Filed Under: Ramblings Tagged With: , association, organizational transparency, Social Media, social networking
The Ultimate Transparent Organization Checklist July 28, 2010 by Jeff Hurt How transparent is your organization? Defining Organizational Transparency Transparency is not a fading 2010 buzzword. It is an evergreen concept that members and the public demand. It is the way an organization and its leaders think and behave. It’s how an organization grows trust that is rewarded by loyalty. An authentic, transparent organization intentionally shares information beyond … [Read more…] Filed Under: Ramblings Tagged With: , association, organizational transparency, Social Media, social networking
Broken Lamps, Disagreement And Open Dialogue July 22, 2010 by Jeff Hurt As a child, one minute I would be fighting with my sister over who was going to sit in that special chair. The next minute we would be playing together as if nothing ever happened. Our disagreements would flare and then we would move on to other things. We were quick to disagree without being … [Read more…] Filed Under: Social Media Tagged With: , communication, engagement, open dialogue, Social Media
Is MPI Buying Positive Social Media Mentions For WEC? July 21, 2010 by Jeff Hurt This week, MPI will have its annual World Education Congress (WEC). As some of you know, I worked for MPI several years ago and even planned content for the WEC in the late 1990s. Many readers remember my feelings about the 2009 WEC Virtual Access Pass debacle. But this year, MPI created a new WEC … [Read more…] Filed Under: Social Media Tagged With: , blogs, meeting planner, Social Media, social media gurus, Twitter for events
How Nonprofit Orgs Can Find Focus With Social Media In A 24-7 Networked Environment July 13, 2010 by Jeff Hurt While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, … [Read more…] Filed Under: Social Media Tagged With: , association, nonprofit, Social Media, social networking, social tools
Seven Tips To Make Your Conference Millennial–Friendly June 21, 2010 by Dave Lutz This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene. Many associations are trying to find a way to reach a generation that’s eager to be entertained and informed, yet resistant to the familiar, in-your-face, 20th-century approach. The target is … [Read more…] Filed Under: Event Planning Tagged With: , association, attracting millennials, GenY, Social Media
A Blueprint For Socially Augmented Events: The Seven Stages Recap June 17, 2010 by Jeff Hurt On June 15, at the PCMA Education Conference 2010, I saw Scott Klososky present how to use social technologies in the seven stages of event planning. The title of his presentation was “A Blueprint For Socially Augmented Events.” Scott’s presentation was mind boggling, thought-provoking and progressive. He laid it all on the line and challenged … [Read more…] Filed Under: Experience Design Tagged With: , conferences, content, Education & Adult Learning, event technology, meeting planner, PCMA Education Conference, pcmaec, Social Media, social media for events, social networking, social technology for events, Twitter for events, Web 2.0
Let Your Content Run Wild And Free To Attract New Members And Retain Current Ones June 14, 2010 by Dave Lutz With the explosion of social media comes the expectation that content should be free. How do you embrace that as a way to create greater demand for your face-to-face events — and attract new members? This past summer we’ve experienced a confluence of events with significant implications for the future of the meetings, events and … [Read more…] Filed Under: Attendance Marketing Tagged With: , association, conferences, Free content, live streaming, Social Media
35 Tips To Successfully Use Twitter For Your Event June 11, 2010 by Jeff Hurt You’ve decided to take the plunge and create a Twitter profile for your event. So what’s next? Where do you start? What should you do? Here are 35 tips to help you manage your Twitter event profile and experience. 1. When setting up your Twitter account, use the full name of the conference or event … [Read more…] Filed Under: Social Media Tagged With: , conferences, event, event technology, Social Media, twitter, Twitter for events, Web 2.0
