Unleash Your Conference Participants To Become WOM Influencers October 22, 2010 by Jeff Hurt Here is the slide deck from my recent presentation for Daxko Webinar Series on association and conference influencers. Enjoy! Unleash Your Conference Participants To Become WOM Influencers View more presentations from Jeff Hurt. Additional statistics and facts mentioned during webinar. United Breaks Guitars video received 25,000 views in the first 24 hours it was uploaded in … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, engagement, event marketing, influence, influencers, Social Media, social networking, WOM
Identifying Influencers: Harnessing The Power Of Individuals October 14, 2010 by Jeff Hurt Armed with creativity, passion, $150, friends and YouTube, Dave Carroll created more than nine million impressions. You’ve probably heard of Carroll. He wrote and created the music video “United Breaks Guitars” about United’s baggage handlers smashing the base of his $3,500 Taylor guitar. United refused to pay $1,200 to repair his guitar because of an … [Read more…] Filed Under: Attendance Marketing Tagged With: , engagement, event marketing, influencers, Social Media, social networking, WOM
Four Step Plan To Empower Your Event Attendees September 23, 2010 by Jeff Hurt “There’s a sucker born every minute,” is a famous phrase attributed to P.T. Barnum. Yet in today’s information driven society, we don’t stay suckers for very long. Today, empowered attendees, connected to the information economy, affect your conferences and events. Four Technologies That Empower Your Conference Attendees In the book Empowered, Josh Bernoff and Ted … [Read more…] Filed Under: Event Planning Tagged With: , conferences, engagement, influencers, Social Media, social networking
Why Your Event Marketing Strategy Needs To Include WOM And Individuals September 22, 2010 by Jeff Hurt Traditional marketing broadcasts messages to the masses via print, radio and TV. Broadcast marketing is also considered interruption marketing. Commercials interrupt TV or radio shows. Ads interrupt articles. Spam interrupts our daily work flow. Online popup ads interrupt or web experience. Marketers count the number of impressions (interruptions?) that people see or hear and identify reach and effectiveness. The … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, engagement, Social Media
A Twitter Conference Primer: Part 3 – Onsite Engagement, Follow-Up And 16 Resources September 21, 2010 by Jeff Hurt This is the third in a series on using Twitter at your conference or event. A Twitter Conference Primer: Part 1 – Preparing For The Event A Twitter Conference Primer: Part 2 – Marketing And Engagement You’ve set up your hashtag, marketed it on your conference materials and your marketing engagement plan is moving forward. … [Read more…] Filed Under: Social Media Tagged With: , backchannel, conferences, engagement, event technology, Social Media, twitter, twitter for beginners, Twitter for events, Web 2.0
Twitter For Events: Eye-Opening Data From Ten 2010 Events September 20, 2010 by Jeff Hurt Social media is, at its most basic sense, a shift in how people discover, read and share news, information and content. It is a fusion of sociology and technology transforming monologues (one to many) and dialogues (one to one) into polylogues (many to many). Paraphrase, Brian Solis. How are conference participants using social media to … [Read more…] Filed Under: Social Media Tagged With: , conferences, event, event technology, Social Media, twitter, Twitter for events
A Twitter Conference Primer: Part 2 – Marketing And Engagement September 17, 2010 by Jeff Hurt You’ve decided to jump into the world of social technologies and use Twitter for your event. You’ve done the first six steps to prepare to use Twitter for your event. 1. Ensure wireless Internet connections onsite. 2. Create a hashtag for your event. 3. Register your event hashtag. 4. Market and promote your hashtag. 5. … [Read more…] Filed Under: Attendance Marketing Tagged With: , backchannel, conferences, engagement, Social Media, twitter, Twitter for events, Web 2.
A Twitter Conference Primer: Part 1 – Preparing For The Event September 16, 2010 by Jeff Hurt It’s like the sound of fingernails scraping on a chalkboard. It’s unpleasant. And annoying. It similar to a primate’s warning cry striking fear in the tribe that a predator is near. Few of us can avoid cringing in agony when we hear that sound. We respond with adverse reactions. That’s exactly how I feel when … [Read more…] Filed Under: Social Media Tagged With: , backchannel, conferences, engagement, Social Media, twitter, Twitter for events, Web 2.0
The One Technology Tool Most Associations And Conferences Need Today September 9, 2010 by Jeff Hurt Today’s networked individuals have shaped the Internet into something especially hospitable to an emerging class of citizens – the participatory class. The Internet pioneers built into its structure, organization, model of governance and sustainability, the potential for creation, collaboration, sharing and interactive learning. One of the most important characteristics of this Web 2.0 World is … [Read more…] Filed Under: Event Technology Tagged With: , active participation, association, conferences, engagement, participatory class, participatory culture, participatory learning, Social Media, social networking, Web 2.0
Don’t Miss EventCamp Twin Cities – September 8-9, 2010 September 3, 2010 by Jeff Hurt EventCamp Twin Cities 2010 is just around the corner…and there is still time for you to register to attend. The EventCamp Twin Cities 2010 program and conference experience is built around four primary themes: social, innovation, collaboration and experimentation. What can you expect at EventCamp Twin Cities? New digital and face-to-face collaboration and communication tools … [Read more…] Filed Under: Ramblings Tagged With: , conferences, event technology, EventCamp, EventCamp Twin Cities, Social Media
