“Social media is like hamburger helper. It helps spread our event content on the web,” says social media rock star Chris Brogan. Recently, Brogan spoke at PCMA Convening Leaders 2011 annual meeting in Las Vegas. He presented “The Event and the Pulse: How Social Media Changes Events.” Here are my top nine takeaways from his … [Read more…]
This is the third in a series on using Twitter at your conference or event. A Twitter Conference Primer: Part 1 – Preparing For The Event A Twitter Conference Primer: Part 2 – Marketing And Engagement You’ve set up your hashtag, marketed it on your conference materials and your marketing engagement plan is moving forward. … [Read more…]
Social media is, at its most basic sense, a shift in how people discover, read and share news, information and content. It is a fusion of sociology and technology transforming monologues (one to many) and dialogues (one to one) into polylogues (many to many). Paraphrase, Brian Solis. How are conference participants using social media to … [Read more…]
You’ve decided to jump into the world of social technologies and use Twitter for your event. You’ve done the first six steps to prepare to use Twitter for your event. 1. Ensure wireless Internet connections onsite. 2. Create a hashtag for your event. 3. Register your event hashtag. 4. Market and promote your hashtag. 5. … [Read more…]
It’s like the sound of fingernails scraping on a chalkboard. It’s unpleasant. And annoying. It similar to a primate’s warning cry striking fear in the tribe that a predator is near. Few of us can avoid cringing in agony when we hear that sound. We respond with adverse reactions. That’s exactly how I feel when … [Read more…]
You’ve decided to take the plunge and create a Twitter profile for your event. So what’s next? Where do you start? What should you do? Here are 35 tips to help you manage your Twitter event profile and experience. 1. When setting up your Twitter account, use the full name of the conference or event … [Read more…]
I used to think maybe you loved me, now nonprofit I’m not sure And I just can’t wait for the day when you ping my mobile galore Now every time I visit my social networks, gotta hold myself down Cos I just wait till you update me your coming around I’m walking on social … [Read more…]
There are many ways to use social media for your next event. Here are just a few to consider. Add your ideas in the comments area. 1. Identify a hashtag for your conference. A hashtag is a key word or abbreviation preceded by the hash or number symbol such as #EC10. Hashtags are adopted by … [Read more…]
Still think social media is a fad? Flowtown created this great graphic about how culture and society is changing with time. Associations, brands and organizations have taken notice of these statistics and some have entered the social space to listen and engage with customers. Edison Research’s February 2010 Twitter Usage In America: 2010 report shows … [Read more…]
It’s time to flip the bird for your next conference or event. Not literally. Figuratively. It’s time to flip the little blue Twitter bird for your next conference by creating a COPA Agreement. An Agreement between the Conference Organizer, Presenter and Attendee (COPA). Many conference organizers wrestle with the idea of projecting the Twitter stream … [Read more…]
