In the past two weeks, I've done three live streamed presentations. It's more work than a traditional presentation. With a few tweaks to my traditional face to face presentation, everyone benefits. The rewards of the extra work are worth it! Presenting To Three Audiences At Once The challenge when presenting for a hybrid event is juggling three audiences. The face to face audience in the room. The remote audience following the live stream online, sometimes within a hybrid or virtual … [Read more...]
Social Media Equals Human Content And Connection
The term social media has become fused with Facebook, LinkedIn and Twitter. But that's wrong. It is so much more than those three social networking tools. What Is Social Media Anyway? Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast. Web 2.0 is bidirectional, dynamic and about engagement. It's vibrant with streams of information and conversations. Users pull the content they want into their personal aggregators. Web 2.0 birthed … [Read more...]
A Step By Step Process To Use Text To Screen During Events
Does technology change today's audiences? 95% of the attendees at my presentation at Event Solutions Idea Factory said yes. The majority of them felt that when technology is used correctly at a conference or event, it can engage an audience. And 100% of my audience texted me during my presentation. Yes, 100% of this global audience texted me. Increasing Audience Engagement With Text2Screen How did I achieve that? We were using TuffTxt. I wanted the audience to try it and play with it. Their … [Read more...]
The Conference Backchannel: Bonus Or Bomb?
When I say Twitter backchannel, what's your first reaction? Seriously, what's the first thing that you think? Huh? What's that? OMG, that's a way to destroy the speaker's presentation! We can't do that. What if someone has something negative or childish to say about the presenter or the event and it gets displayed for everyone to see? We can't trust people to do the right thing with a backchannel. People should not be looking at their smart phone, mobile device or laptop during a … [Read more...]
9 Takeaways From Chris Brogan’s How Social Media Changes Events
"Social media is like hamburger helper. It helps spread our event content on the web," says social media rock star Chris Brogan. Recently, Brogan spoke at PCMA Convening Leaders 2011 annual meeting in Las Vegas. He presented "The Event and the Pulse: How Social Media Changes Events." Here are my top nine takeaways from his presentation. 1. Start designing event websites for mobile. We design our event websites for laptops when most people are viewing them on three-inch screens. It's … [Read more...]
A Twitter Conference Primer: Part 3 – Onsite Engagement, Follow-Up And 16 Resources
This is the third in a series on using Twitter at your conference or event. A Twitter Conference Primer: Part 1 - Preparing For The Event A Twitter Conference Primer: Part 2 - Marketing And Engagement You've set up your hashtag, marketed it on your conference materials and your marketing engagement plan is moving forward. Is there still more to do? Yes. Now it's time to think seriously about your onsite Twitter engagement. 9 Steps To Use Twitter For Onsite Engagement and Follow-Up. 1. … [Read more...]
Twitter For Events: Eye-Opening Data From Ten 2010 Events
Social media is, at its most basic sense, a shift in how people discover, read and share news, information and content. It is a fusion of sociology and technology transforming monologues (one to many) and dialogues (one to one) into polylogues (many to many). Paraphrase, Brian Solis. How are conference participants using social media to engage in monologues, dialogues and polylogues? What type of behavior do Twitter users exhibit from conferences and events? Here are the top findings from a … [Read more...]
A Twitter Conference Primer: Part 2 – Marketing And Engagement
You've decided to jump into the world of social technologies and use Twitter for your event. You've done the first six steps to prepare to use Twitter for your event. 1. Ensure wireless Internet connections onsite. 2. Create a hashtag for your event. 3. Register your event hashtag. 4. Market and promote your hashtag. 5. Use same hashtag for Flickr. 6. Included participants' Twitter name on their name badges. So what's next? Now it's time to think seriously about your Twitter engagement … [Read more...]
