[Webinar] Mission Critical: How One Association Transformed its Live Event to Virtual in Record Time May 6, 2020 by Betsy Bair This is not a typical story. The American Association of Suicidology’s annual meeting had been growing steadily in recent years. When their reimagined conference couldn’t take place in Portland, Ore., in late April, staff and volunteers went into overdrive to transition the physical meeting to a virtual one in a matter of days.They knew how … [Read more…] Filed Under: Ramblings Tagged With: , association best practices, conference best practices, meeting planning best practices, virtual conference, virtual event, virtual meeting, Webcast, webinar
Virtual Trade Show Business Plans December 15, 2010 by Dave Lutz Tradeshow organizers and exhibitors are leveraging virtual technologies for their benefit. Virtual events are helping them reduce costs, increase lead generation, improve ROI for the exhibitor and attract future buyers. At IAEE’s 2010 Expo! Expo! Nicole Buraglio and I presented a sesson on Virtual Trade Show Business Plans. We explored several business and go-to-market strategies for leveraging … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , hybrid, tradeshow, tradeshows, virtual, virtual meeting, virtual tradeshow
Virtual Tradeshows: Horizontal Or Vertical Markets? July 26, 2010 by Dave Lutz This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. If you’re a show organizer, you’re probably wondering how to best leverage virtual event technology to help drive revenue, engagement and attract new blood. You might consider a virtual event to incubate a new show idea, attract an international audience, bridge the gap … [Read more…] Filed Under: Event Technology, Hybrid & Virtual Tagged With: , conferences, virtual event, virtual meeting, virtual tradeshow
Four Rules to Create Value 2.0 for Events April 9, 2010 by Jeff Hurt This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk. Many … [Read more…] Filed Under: Event Technology, Hybrid & Virtual Tagged With: , association, conferences, engagement, event technology, face-to-face event, hybrid event, hybrid meeting, massively multiplayer online games, MMOG, Pareto Principle, Social Media, technology, the long tail, virtual meeting, Web 2.0
