Three Detours That Derail Conference YES Decisions April 8, 2014 by Donna Kastner Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many more frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Your next move must be stellar to convert that “maybe” … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference niche campaigns, email marketing
Do You Have Inbred Conference Marketing? March 31, 2014 by Wendy Holliday Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing? Four Steps To Move Beyond Inbred Marketing How do you find the 20 something that … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference marketing, market segmentation, target market
Seriously, Your Conference Marketing Is Not About You! March 26, 2014 by Jeff Hurt It’s not about you! Seriously, I really mean it; it’s not about you! There is not a more accurate line about marketing your conference than that! No One Cares About You It’s not about you. It’s not about your organization. It’s not about your speakers and your sponsors. It’s not about what unique partnerships you’ve … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference marketing, conferences, target market
Why Your Conference Needs To Focus On Building A Loyal Proprietary Audience January 7, 2014 by Jeff Hurt Quick: What is the most important asset of your conference today? Sponsors? Exhibitors? Your brand? Your events team? Your history? The venue? Your vendors? The content? Your speakers? Your technology? Yeah, all of these are likely responses. However, there’s one asset that most conference organizers and hosts constantly miss when responding to this question: audiences. … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee loyalty, audience expectations, loyalty, target market
Time To Reboot Your Conference And Event Marketing December 16, 2013 by Dave Lutz Is your event and conference marketing like this… We’d love for you to attend our open house. There will be 99 dishes, 15 colors of napkins, seating for 75, and two buffet tables. Five speakers will present 15 minutes each while you watch in amazement. I bet you can’t wait! If yes, it’s time to … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendee Acquisition, conference marketing, event marketing, target market
Communicating Your Conference Value Proposition To A Short Attention Span World October 28, 2013 by Donna Kastner As the digital wheel accelerates, we find ourselves buried in a tsunami of information… emails, texts, blog posts, newsletters, whitepapers, podcasts, apps. All this noise is making it harder to spot the greatest hits. Now think about your conference audience. They’re in the same predicament, yet what do we do? We bombard them repeatedly with … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , Attendee Acquisition, conference marketing, Conference Value Proposition
Building Your Conference Community Drip By Drip October 14, 2013 by Donna Kastner Seth Godin has tremendous influence, particularly in marketing, publishing and entrepreneurial circles. At last count, he’s written 17 bestselling books. Earlier this year, Seth published his 5,000th blog post. While other bloggers float in and out of my daily must-read list, Seth’s been there for years. He’s been dripping valuable insight into my brain, one post at … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference marketing, content marketing, learning
Maximizing Attendee Trust, Mining Weak Ties And Conference Marketing October 7, 2013 by Sarah Michel Here are more tips on how weak ties make strong conferences from VCC’s VP of Connexity, Sarah Michel. Note: She recently wrote about how weak ties can make conferences stronger, connexity and speed networking tips as well as has her own series called Perfecting Connecting. Maximizing Trust Between Conference Attendees One way to maximize trust … [Read more…] Filed Under: Attendance Marketing, Conference Networking Tagged With: , conference best practices, conferences, connexity, networking
How Are Your Conference Attendees Preprogrammed And Hard Wired? August 21, 2013 by Dave Lutz What type of “P” mindset do your conference attendees have? You need to know before you can start programming for your conference. In order to help answer three of your most conference planning pressing questions: Who are we designing this experience for? Who do we need to attract today, so that we’ll be relevant for … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference marketing, conferences, market segmentation
Your Conference Messaging Needs To Change Dramatically If You Want To Engage The Most Engaged August 20, 2013 by Jeff Hurt People who have the @Work State of Mind are exposed to a fire hose of constant communication. This communication comes from a variety of sources including customers, supervisors, suppliers, co-workers, family members, friends, professional colleagues and social networks. Their @Work State of Mind offers a wonderful opportunity to engage them in considering your conference messaging. … [Read more…] Filed Under: Attendance Marketing Tagged With: , '@Work State of Mind, conference marketing, conferences, decision makers, work, workplace trends
