Use Social Proof to Increase Conference Registrations March 25, 2015 by Wendy Holliday Most of us don’t read emails from people we don’t recognize. We may skim the contents, but most of the time we just do the quick delete. Unless there’s something that makes us look twice. So imagine you’re catching up on email, you see one from an unknown conference trying to convince you to purchase. … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, conference marketing
Conference Attendance Growth Realized Through Group Plans March 20, 2015 by Dave Lutz Most of the time, we don’t have a good handle on who is truly attending our conference. Seriously, we don’t. But there is a way to glean insight just by using emails provided at registration. Mining Registration Data for Insights One way to mine attendance data is to scrub and normalize company names based on … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendance analysis, conference best practices, meeting best practices
Enabling Influence Trumps Spraying and Praying March 11, 2015 by Wendy Holliday List buys and promotional email blasts rarely convince and convert the attendees you want for your conference or trade show. Today, you need to earn the privilege to be seen in a professional’s email inbox. Attendance acquisition has shifted forever from push to pull marketing. While you want to be in it for the long-run…earning … [Read more…] Filed Under: Attendance Marketing Tagged With: , Affiliate Marketing, Attendance Acquisition, attendance marketing, marketing, Partner Marketing
Conference Growth Rests Squarely On Attendance Centricity March 10, 2015 by Donna Kastner Since the dawn of time, things tend to follow the Pareto Principle with 80% of results driven by 20% of customers, give or take 10%. Translating this dynamic to the world of conferences and trade shows, more often that not: A very high percentage of revenue will be primarily dependent on (or influenced by) key … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Centricity, Conference Profitability, Conference Revenue Performance, Customer Centricity
Weird And Wacky Reasons Why Your Brain Craves Infographics February 13, 2015 by Jeff Hurt Yes, it’s true. It’s an infographic about infographics. And it’s animated and interactive. Neo Mam Studios may not be the first agency to have this idea, but what they’ve come up with is beautifully designed and brilliantly executed. An online experience built with HTML5 and CSS3, you can check it out in all its interactive … [Read more…] Filed Under: Attendance Marketing Tagged With: , brain science education, neuroscience, visuals
Increase Conference Attendee Acquisition With Targeted Message Maps November 3, 2014 by Wendy Holliday How often are your conference communication pieces in lockstep with your attendees’ needs? Do your conference emails tend to go out as a one-size-fits-all blast to your entire database? Or is your copy customized with critical issues for each primary target audience segment? If you want to increase your conference attendee acquisition, you need targeted … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, engagement, meeting planning best practices
3 Social Media Take-Aways From #pcmapower October 15, 2014 by Wendy Holliday The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Here are three big ideas of what they had to say. 1. Connect … [Read more…] Filed Under: Attendance Marketing Tagged With: , social media best practices, social media for events
Three Marketing Flubs That Cause Conference YES Decision Skids October 2, 2014 by Donna Kastner Your email marketing blast generated plenty of clicks. But the registration needle hardly moved. What’s up with that? Conference Registration Frustrations For every smooth registration journey, there are many other frustrating moments that cause people to bail. You worked hard to earn that maybe click. Now they’re skidding and losing interest. Three Marketing Roadblocks Here … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendee Acquisition, Conference email marketing, conference marketing, registration
Your Conference Logo Needs Policing September 15, 2014 by Wendy Holliday Ok, you get it – Your Conference is a Brand. You’ve moved beyond the “annual meeting” into something more meaningful to your attendees. You’ve got your conference mission. You know how your conference will advance the profession and what’s in it for your participants. Now it is time to put your hard work into action. … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference marketing, conference tips, event marketing, meeting planning best practices, visuals
Yes, Your Conference is a Brand August 5, 2014 by Wendy Holliday Yes, your conference is a brand. So start treating it like one! The Words Annual Meeting Are Out! If you’re still using Annual Meeting in your conference brand, you’re showing your age. Most association bylaws require an annual meeting of the membership. It’s the organization’s business portion of the conference usually for paid members. But … [Read more…] Filed Under: Attendance Marketing Tagged With: , branding, conference planning, conference tag line, expo, marketing
