Are You Attracting The Right Customer For Your Conference? October 11, 2011 by Jeff Hurt Who are the customers for your conference? Yes, I said customers – plural. You have more than one customer. Most of us think of our conference customers as the paid registrants. Instead, we need to think of our customers as anyone who can say no. Who’s Your Daddy Customer? So who are the customers of … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, attracting attendees, conference best practices, conference revenue models, conferences, market segmentation, meeting planning best practices
Identifying Conference Targets Of Opportunity For Growth October 3, 2011 by Jeff Hurt Often “it” occurs after several years of success. Your conference attendance, exhibitors and revenues reach a plateau. Or they start to decline. Why does “it” haunt and hunt your once-successful conference? You have never learned how to acquire new business. Or you’ve depended on repeat business. Or you’ve expected new registrants to arrive at your … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, attracting attendees, conference best practices, conference revenue models, conferences, market segmentation, meeting planning best practices
Using Emotional Marketing Value To Create Conference Education Titles That Attract Not Repel September 30, 2011 by Jeff Hurt You’re browsing a conference website. The dates look good. The city is appealing to you. The hotel seems to offer a reasonable rate. The schedule is jam-packed with offerings. So does the conference offer anything of education value? You click the link to the education sessions. There you see a long list of hyperlinked session … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference session descriptions, conference session titles, conferences, meeting planner, presentation best practices, professional development, writing good conference session descriptions
Going Viral: Be The Real Thing July 29, 2011 by Jeff Hurt I took my friends to one of my favorite weekend haunts, Kirin Court, a Chinese dim sum experience in far North Dallas. On weekends they offer a special buffet-type affair from 10 am – 10 pm. The Sunday wait time is usually at least an hour. The lines are long even though the restaurant seats … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, event experience, meeting best practices, meeting experience, meeting planning best practices
3 Ways To Leverage Content Marketing To Align With Your Goals July 25, 2011 by Dave Lutz A growing number of your supplier members are shifting their focus to content marketing. They realize that traditional push marketing by itself is dead. By hosting their own webinars, virtual conferences, online communities and providing whitepapers, research and content, they compete for your members’ time and share of mind. Communicating Without Selling Junta42, a content … [Read more…] Filed Under: Attendance Marketing Tagged With: , association best practices, conference best practices, content marketing, Free online content, meeting planning best practices
Face To Face Events Popular B2B Content Marketing Strategy Says Study July 22, 2011 by Jeff Hurt You’ve probably heard the mantra, “You should be using content marketing if you want to be successful.” So where do face to face events fit within the content marketing strategy? Report Identifies Events As Important According to a study by MarketingProfs and Junta42, in partnership with the Business Marketing Association (BMA) and American Business Media … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, content design, content marketing, face-to-face event
Your Conference Attendance Marketing Silver Bullet June 13, 2011 by Dave Lutz It’s rare to find a silver bullet that actually works. And I’ve seen one lately. The Registrant List As A Lure For conference attendance acquisition, that bullet is the attendee list. The attendee list acts as a lure attracting those that have not registered yet. So let potential attendees see who else is already registered. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attracting attendees, conference tips, meeting planner, meeting planning basics, meeting planning best practices
If You Are Not Content Marketing, You Are Not Marketing May 24, 2011 by Jeff Hurt Content marketing is the art of communicating with your customer without selling. ~ Junta42.com Content marketing does not pitch products or services. It does not interrupt. Instead, it helps customers become more intelligent. At the heart of content marketing is the belief in reciprocity. If an organization delivers consistent, ongoing valuable information to its customers, … [Read more…] Filed Under: Attendance Marketing Tagged With: , content, content marketing, organization marketing
Death At The Disco: Positioning Strategies Out, Customer-Driven In April 14, 2011 by Jeff Hurt Marketing’s positioning strategies died when disco was king. It’s stuck in a bad hair day of a 1970s time warp. It’s like a man trying to wear platform shoes, a silk print shirt, gold chains and a tacky polyester leisure suit to a job interview today. It’s just not right. Many of marketing’s truisms of … [Read more…] Filed Under: Attendance Marketing Tagged With: , association, event marketing, organization marketing
Marketing Your Event To Prospects And Past Attendees March 23, 2011 by Jeff Hurt Is there a difference in the way your market your event to prospects and past attendees? You betcha! There’s a huge difference. Past Attendee Event Marketing Wants Past attendees have already built a relationship with you. Assuming that they had a great conference experience, they are biased in favor of your event. After attending your … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, event marketing, influence, influencers, meeting planning best practices
