Experience Design


Putting Design Empathy Into Conference Practice

Empathy is powerful! It plays a fundamental role in our connections, our networking, our learning, our problem solving, our innovation and our collaboration with others. According to research, when we are empathetic, we actually enhance our cognitive abilities. (Decety and Ickes, 2011). Putting ourselves into others shoes helps us improve our thinking. We improve our … [Read more…]

Your Conference Needs To Adopt Design Empathy Practices

The group kept returning to this word. I thought we were finished discussing all of its nuances and implications. Then another small group would underscore its importance. It’s as if this word was a floating bobber in a lake constantly tossed around due to wind and waves. It wouldn’t disappear. Just when we thought no … [Read more…]

Sponsorship Ideas From Super Bowl Fan Experiences

Super Bowl fans paid big money to attend the experience in Arizona. Sponsors paid big money for game day ads. And some paid for unique customer experiences, some onsite and some online. The savviest sponsors engaged fans before they ever hit the turnstiles or clicked their remote. They knew that getting the most from their … [Read more…]

Borrowing Great Ideas Leads To The Risks Associated With Mimicry

We seem to always be looking for the next quick tip, idea, or feature to implement for our next conference. But not so fast — there’s some work that needs to be done first. Just copying someone else’s success and ideas is an easy way out. Give Me Your Great Ideas…Fast! We like to see … [Read more…]

NetWORTHing: The New Way to Network At Conferences

Have you ever been a victim of a network drive-by at a conference? Violated by someone who only talks to you if they think you can do something for them? The whole time they’ve got one eye searching for a more influential target to move to. Everyone has been burned by someone who in the … [Read more…]

Four Commitments That Block Conference Reinvention

Some conferences keep pace with changing times. Others seem stuck in a time warp. Tradition led them to success in the past and they expect it will in the future. Most organizations respond to changing times in some way. Many respond by increasing the flurry of activity that has resulted in past success. Usually, that’s … [Read more…]

Improving Conference Experiences With The Ground Breaking Discovery Of Brain-In-The-Heart

We’ve all heard people say: “Go with your gut.” “Just follow your heart.” “Trust your instinct.” These colloquial sayings feel more like fuzzy-thinking, sensitive touchy-freely speeches or lyrical metaphors. It’s not normally something that you expect experts to say at a conference. Nor is it something we strive to create in conference experiences. But should … [Read more…]

Fostering Planned Serendipity At Conferences

Some people call it luck. Others call it fate. Whatever we call it, serendipity is a wonderful thing. We’ve all experienced it at a conference. That happy accident or surprising discovery when you sit next to someone at a session who deals with the same work challenges as you. This new serendipitous connection introduces you … [Read more…]

Post-Conference Debrief Tips To Improve The Conference Experience

The closing keynote was a big hit. Attendees head home. Your team has worked tirelessly for weeks. And they delivered beyond your expectations. You would love to get packed quickly. You know everyone on your teams deserves some time off now. Gathering The Team For One Final Meeting You think, “If I can just gather … [Read more…]

When Opinion By Committee Can Lead You Astray

Last night we went to a local chain restaurant. It wasn’t great. It wasn’t bad. It was average at best. After our meal, I told others about my visit. My relatives all had an opinion about the restaurant. So did my spouse and my friends. I started to post a comment in Facebook to ask … [Read more…]