Your Conference Content Has Magnetic Pull July 23, 2018 by Dave Lutz Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. It’s a foreign concept to them. Most marketing and communications … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, conference best practices, content marketing, Education, Education & Adult Learning, marketing, meeting planning best practices, Session Marketing
The Crisis of Connection February 2, 2018 by Sarah Michel We’re lonely. And not just a little lonely. We’re experiencing a global epidemic level of loneliness. Last week, the U.K. appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five-year study on loneliness that found more than 9 million people in the country reported they often or always feel lonely. … [Read more…] Filed Under: Conference Networking, Experience Design Tagged With: , association insights, attendance marketing, conference planning, connexity, cultivating connection, epidemic of loneliness, face-to-face connection, networking, radical hospitality.
Ninja Moves for Improved Conference Session Marketing September 8, 2016 by Dave Lutz Better session copy helps put butts in seats! As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. In 2013, we … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, conference best practices, content marketing, Education, Education & Adult Learning, meeting planning best practices, Session Marketing
Your Trade Show Attendees: What Do They Really, Really Want? June 28, 2016 by Betsy Bair This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. It’s likely that the Brexit vote last week is on my mind and that’s why the Spice Girls’ tune, “Wannabe,” popped into my … [Read more…] Filed Under: Attendance Marketing, Sponsorship & Exhibits Tagged With: , attendance analysis, attendance marketing, attendees, behavioral data, conference best practices, engagement, Trade show marketing
Using FOMO to Convert Conference Fence Sitters August 6, 2015 by Wendy Holliday Why do people camp outside Best Buy before Black Friday sales? What about those constantly checking their Facebook news feed? It is the Fear of Missing Out (FOMO) The Word of Mouth Marketing Association defines FOMO: “At its root, FOMO is a sort of social anxiety that occurs when one is concerned with missing a … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendance marketing, conference best practices
Beguile Potential Conference Attendees June 11, 2015 by Dave Lutz Want to spike your conference registration? Try an emotional call to action. It captivates fence sitters and potential first timers. The only reason anyone does anything is to change the way they feel, says Tony Robbins. With the right emotional call to action, you can help potential attendees begin to experience those feelings right now. … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, emotional connection, marketing, neuromarketing, neuroscience
Enabling Influence Trumps Spraying and Praying March 11, 2015 by Wendy Holliday List buys and promotional email blasts rarely convince and convert the attendees you want for your conference or trade show. Today, you need to earn the privilege to be seen in a professional’s email inbox. Attendance acquisition has shifted forever from push to pull marketing. While you want to be in it for the long-run…earning … [Read more…] Filed Under: Attendance Marketing Tagged With: , Affiliate Marketing, Attendance Acquisition, attendance marketing, marketing, Partner Marketing
Testimonials Don’t Convert Conference Prospects July 24, 2014 by Wendy Holliday You’ve heard the litany: Testimonials are great third party endorsements. Using testimonials will increase your conference attendance. Yadda Yadda It’s all bull. Two big reasons you should do it anyway. 1. Smart testimonials will make people pause. Testimonials can give marketers what they want…a better chance of being heard and considered. Our lives are cluttered with … [Read more…] Filed Under: Attendance Marketing Tagged With: , 3rd party endorsements, attendance marketing, conference best practices, meeting planning best practices, testimonials, using testimonials, writing testimonials
