Using Five Eyes To Improve Online Community Engagement August 9, 2012 by Jeff Hurt You may be familiar with the five eyes of Buddhism: human eye, divine eye, wisdom eye, dharma eye and the omniscient eye (or Buddha eye). So how familiar are you with the five eyes of online discussions? The Five Eyes Of Online Discussions Think of the following five strategies as different entry points to start … [Read more…] Filed Under: Conference Education Tagged With: , community management, conversations, eCommunity, engage in conversation online, engagement, online community, online conversations
Social Media And Events: Listening, Pre-Conference Chats And Community Managers April 23, 2012 by Jeff Hurt Are you using social media as a push or pull strategy for your event? Are you trying to force traditional marketing strategies into the social media funnel? Author Jonathan Fields discusses ways to use social media for your next conference or event beyond the traditional social media marketing strategies. Video edited from PCMA’s Convening Leaders … [Read more…] Filed Under: Experience Design Tagged With: , community management, conference best practices, conference community, online listening, social media for events, social technology, Twitter chats
We Need a Little Community, Right This Very Minute! December 20, 2011 by Dave Lutz Your organization is no longer the only game in town. Unless your business has golden handcuffs like certification, you’re probably having a challenge with retention and attracting new members. Your business needs an effective strategy to increase value and grow loyalty. The most urgent and critical opportunity for membership organizations to increase value and grow … [Read more…] Filed Under: Attendance Marketing Tagged With: , community, community management, loyalty, online ecommunity
Community Management: Emotional Triangles, Accusers And Direct Dealing June 10, 2011 by Jeff Hurt It’s time to throw the yellow flag on an unprofessional and inappropriate behavior. Imagine the following scenario. You are part of an online community of professionals. One of your eCommunity colleagues comes to you and has a problem with another person. Do you become part of the problem or part of the solution? What do … [Read more…] Filed Under: Ramblings Tagged With: , community management, eCommunity, online community
