Tag: Social Media


4 Top Technology Predictions That Will Affect Your Organization

These Gartner predictions highlight the trends and disruptive events that will reshape the nature of business for the next four years. They focus on changes in the role that technology plays in business performance, our personal and professional lives, and in the global economy. Gartner evaluated more than 100 predictions based on audience appeal, impact … [Read more…]

Confusing Social Terms Defined. Cheat Sheet: Web 2.0 Glossary

Imagine for a moment that in 1998, Google was operating in a garage, Apple introduced the iMac and the founder of Facebook was still in junior high school. Fast forward to today. A lot has changed. We’ve seen the rise of collaborative software and social networks. Web 2.0 has made seismic shifts in our communications, … [Read more…]

Where Are We And Where We Are Going?

The Pew Internet & American Life Project provides great data on Americans and the Internet. The Project produces reports exploring the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. They are a great resource of data for any conference organizer or assocation leader … [Read more…]

Using Gamification To Influence Event Participants’ Behavior

Gamification is the current shiny object for the meetings and events industry. Why all the hype about gamification? As the business sector is discovering, gamification has the power to Increase and improve customer engagement Build customer loyalty Incent customers to do specific things  Defining Gamification  Gamification is the use of game mechanics and game dynamics … [Read more…]

Creating The iEvent: Technology Tools For Audience Engagement

Today’s Audiences Want High Tech With High Touch Today’s conference and event audiences are hungry to be engaged and involved in the experience. They want to participate in a variety of ways. They are willing to try new things. 95% of the attendees at my presentation at Event Solutions Idea Factory said technology changes audiences. … [Read more…]

Take The Wiffiti Plunge: Engage Your Audiences With Animated Texts

Texting: it’s one of today’s major methods of communication. You do it. Your kids do it. Your friends do it. Your parents do it. Maybe event your grandparents do it. People text at the store. They text while talking. They text during TV shows. They text from major sports and entertainment events. They probably text … [Read more…]

The Four Cs Of Social Engagement: Social Media For Events

According to a recent study, 80% of American adults use the Internet. 75% belong to a social network. Our social media use is increasing and event organizers need to adopt new thinking, new directions and new strategies for event communications and engagement. Here is the PPT from my presentation for Southwest Showcase jointly produced by International Association for Exhibitions … [Read more…]

5 Reasons Why CSMs And CVBs Should Use Social Media

Convention Services Managers (CSMs) and Convention and Visitor Bureaus (CVBs): They are a meeting professional’s right hand. They are event professionals’ co-pilots. We need them. We love them. We can’t succeed without them. They help provide the onsite scaffolding and structure of our events. Without them, our meetings would implode from the time we set … [Read more…]