Tag: Twitter for events

Twitter For Events: Eye-Opening Data From Ten 2010 Events

Social media is, at its most basic sense, a shift in how people discover, read and share news, information and content. It is a fusion of sociology and technology transforming monologues (one to many) and dialogues (one to one) into polylogues (many to many). Paraphrase, Brian Solis. How are conference participants using social media to … [Read more…]

A Twitter Conference Primer: Part 2 – Marketing And Engagement

You’ve decided to jump into the world of social technologies and use Twitter for your event. You’ve done the first six steps to prepare to use Twitter for your event. 1. Ensure wireless Internet connections onsite. 2. Create a hashtag for your event. 3. Register your event hashtag. 4. Market and promote your hashtag. 5. … [Read more…]

A Twitter Conference Primer: Part 1 – Preparing For The Event

It’s like the sound of fingernails scraping on a chalkboard. It’s unpleasant. And annoying.  It similar to a primate’s warning cry striking fear in the tribe that a predator is near. Few of us can avoid cringing in agony when we hear that sound. We respond with adverse reactions. That’s exactly how I feel when … [Read more…]

Social Media, Events, The Hospitality Industry And The FTC Guidelines

Event Organizers Investigated For Not Following FTC Guidelines Did you know that at a January 2010 event held by Ann Taylor Loft was investigated by the U.S. Federal Trade Commission (FTC) for possible violation of new marketing guidelines which apply to WOM, Social Media, TV, radio and print? That’s right, the event organizers were investigated.  … [Read more…]

Is MPI Buying Positive Social Media Mentions For WEC?

This week, MPI will have its annual World Education Congress (WEC). As some of you know, I worked for MPI several years ago and even planned content for the WEC in the late 1990s. Many readers remember my feelings about the 2009 WEC Virtual Access Pass debacle. But this year, MPI created a new WEC … [Read more…]

Go Hybrid: A Live Streaming Cheat Sheet

This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene. You’ve convinced your team that providing a hybrid event is good for your organization, your customers and your stakeholders. You’ve alleviated any fears about the virtual experience cannibalizing your face-to-face … [Read more…]

A Blueprint For Socially Augmented Events: The Seven Stages Recap

On June 15, at the PCMA Education Conference 2010, I saw Scott Klososky present how to use social technologies in the seven stages of event planning.  The title of his presentation was “A Blueprint For Socially Augmented Events.” Scott’s presentation was mind boggling, thought-provoking and progressive. He laid it all on the line and challenged … [Read more…]

35 Tips To Successfully Use Twitter For Your Event

You’ve decided to take the plunge and create a Twitter profile for your event. So what’s next? Where do you start? What should you do? Here are 35 tips to help you manage your Twitter event profile and experience. 1. When setting up your Twitter account, use the full name of the conference or event … [Read more…]

25 Ways To Use Social Media For Your Next Event

There are many ways to use social media for your next event. Here are just a few to consider. Add your ideas in the comments area. 1. Identify a hashtag for your conference. A hashtag is a key word or abbreviation preceded by the hash or number symbol such as #EC10. Hashtags are adopted by … [Read more…]

Flip The [Twitter] Bird: The COPA Agreement

It’s time to flip the bird for your next conference or event. Not literally. Figuratively. It’s time to flip the little blue Twitter bird for your next conference by creating a COPA Agreement. An Agreement between the Conference Organizer, Presenter and Attendee (COPA). Many conference organizers wrestle with the idea of projecting the Twitter stream … [Read more…]