The future conference is not about the environment, the furniture, the venue, the audio visual or the technology. The future conference is about increasing the paying attendee’s ROI. The future conference is about helping the attendee transfer and apply their conference learning to their job. Actually, the fundamental job of future conferences is threefold: To facilitate and guide the social process of attendee’s learning, To help paying attendees remember their new learning and To … [Read more...]
Exposing Your Mental Model For Conference Education
Most conference organizers are not even aware of the mental models that drive their decisions—especially when it comes to conference education. Rarely do we openly examine or actively process our mental models. We just act. So those beliefs continue to govern our thoughts and decisions, without our awareness or knowledge. As a conference organizer, your primary task should be to develop appropriate and accurate mental models. That means your current thinking may need to change. Your … [Read more...]
Getting Leadership Buy-in For Your Conference Upgrades
Your conference planning team has bought in to the idea that their traditional conference model needs to change. They’ve even agreed to some of the unique changes that should happen. Now you have to convince your leadership including the C-Suite, possibly the Board of Directors, and others, that these changes are the right move to make. So where do you start? Especially since our brains are attracted to all the reasons why change is a bad idea. What types of discussion starters can you … [Read more...]
Converting Three Hugely Popular Complaints About Changing Conference Education
Some conferences have begun to make the transition from passive listening experiences to active participatory education sessions. Participatory conference education is moving from a buzzword to a normal practice. And ultimately, attendees benefit greatly from the change. Some conference organizers have discovered that this transition requires more work than the traditional model of sit-‘n-get lectures and panels. Conference leaders, organizers and presenters often face strong resistance … [Read more...]
Most Keynote Speakers Fail At Providing Audience Learning & Performance Improvement
Most keynotes fail at actually providing learning and retention. Sure, many keynotes are inspirational, motivational and provide an engaging story. And if that’s all we’re looking for from a high-paid professional speaker for a keynote, it works. However, when an organization pays $10,000-$75,000, or even a higher fee, for a 45- to 60-minute message, we expect more. Too many keynotes are filled with exhausted clichés, empty entertainment, and low-importance ideas. ~ Dr. Will … [Read more...]
Develop An Organization That Succeeds Through A Culture Of Learning Infographic
Modern organizations need to develop a learning culture... ...If they want to survive in the rapidly changing world in which we now live. A learning culture is a work environment that supports all employees constantly learning, unlearning and relearning. Our knowledge and skills can become outdated quickly. Successful organizations hire those that embrace life-long learning. These employees know that improving their organization depends upon their learning. Infographic created by … [Read more...]
The Next Frontier Of Conference Improvement: Conference Education
Traditional conference education models have lost their relevance. The process of distributing a call for session and speaker submissions, selecting experts that transmit and dispense information, and packaging it as professional development for the masses is overdone. One-size-fits-all education doesn’t work anymore. We are in the midst of great workplace disruption, brought on by a new generation of workers, an increasing sophisticated public and rapidly changing technology. The … [Read more...]
Unlearning Our Old Patterns Of Conference Education To Relearn For A Socially Engaged Future
It’s past time for conference organizers to learn about learning! Our conference success depends upon it. We’ve got to stop saying that it is someone else’s job to manage the content, programming and the attendee experience of the conference. That all we do is work on the logistics of the conference. If we want to increase our value as conference organizers, we have to understand the two primary attendee outcomes: networking and education (with a focus on improving on-the-job performance). … [Read more...]
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