Four Stupendous Strategic Steps You Should Practice Regularly February 19, 2016 by Jeff Hurt One of the biggest challenges we face—especially nonprofit association and conference professionals–is spending adequate time thinking. For some reason, we believe that doing is better than thinking. When we do something, we seem to make progress. Well, at least that’s what we tell ourselves. When we think, there doesn’t seem to be any forward movement. … [Read more…] Filed Under: Event Planning Tagged With: , association executives, credibility, event professionals, hospitality professionals, meeting planning best practices, meeting professionals, strategic thinking, strategic value, strategy
Ten Ways Conference Professionals Can Gain Credibility And Increase Their Strategic Value July 9, 2015 by Jeff Hurt Are you looking to gain credibility? Do you want to climb the career ladder? Do you want to be seen by your executives as a leader who can add strategic value? Sure you do. And if you’re like most, you want to do this now. You don’t want to wait 10-20 years before people respect … [Read more…] Filed Under: Event Planning Tagged With: , credibility, event professionals, hospitality professionals, meeting planning best practices, meeting professionals, strategic thinking, strategic value
Events As The New Black In Content Marketing February 28, 2012 by Jeff Hurt Using Events As Content Marketing View more presentations from Jeff Hurt Here is the slide deck from my recent presentation at Event Solutions’ Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals What type of goals might your clients have when considering a face to face event as a content marketing strategy? … [Read more…] Filed Under: Attendance Marketing Tagged With: , business case for events, content, content marketing, event professionals, events as content marketing, meeting professionals
The Top Traits Of Rock Star Event Professionals December 16, 2011 by Jeff Hurt Rock stars! Just those two words create images in our minds of fun, money and pleasure. Rock stars get paid to bang on drums, strum guitars and scream into microphones. They get to do what they love daily. Traits Of The Rock Star Event Professional So what does it take to be a rock star … [Read more…] Filed Under: Event Planning Tagged With: , #eventprofs, event professionals, meeting best practices, meeting planner, meeting planning best practices, meeting professionals
7 Meetings Industry Take-Aways From Convening Leaders 2010 January 14, 2010 by Jeff Hurt Here are seven takeaways from PCMA’s 54th Convening Leaders Annual Conference that I attended recently in Dallas, TX. 1. Expert failure in the decision making process occurs for one of two reasons: incompetence, the disease of idiocy, or miscalibration, the disease of over confidence. Miscalibration is more dangerous than incompetency. In times of crisis, … [Read more…] Filed Under: Event Planning Tagged With: , association, Convening Leaders, event, event professionals, hospitality industry, meeting professionals, PCMA, PCMA 2010, PCMA10, trends
