The Top Traits Of Rock Star Event Professionals December 16, 2011 by Jeff Hurt Rock stars! Just those two words create images in our minds of fun, money and pleasure. Rock stars get paid to bang on drums, strum guitars and scream into microphones. They get to do what they love daily. Traits Of The Rock Star Event Professional So what does it take to be a rock star … [Read more…] Filed Under: Event Planning Tagged With: , #eventprofs, event professionals, meeting best practices, meeting planner, meeting planning best practices, meeting professionals
The Person Who Chooses Your Conference Content Has All The Power December 12, 2011 by Jeff Hurt “If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power,” says Seth Godin. Currently many conference hosts put the power of their conference content into the hands of administrators focused on shuffling speaker proposals and scheduling … [Read more…] Filed Under: Conference Education, Experience Design Tagged With: , conference best practices, conference curator, conference education, conferences, content-strategist-curator, curation, meeting planning best practices
The Meeting Space Should Not Define The Use, The Behavior Should December 9, 2011 by Jeff Hurt Most conferences look and feel the same. Each session room is set theater style. Chairs are positioned one by one in neatly arranged rows. They all face the front of the room with a stage and screen. The conference organizers’ identify and beliefs are reflected with how they view, value and design space. It also … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference tips, conferences, meeting planning best practices
Sometimes You Need To Trash The Container With The Leftovers December 1, 2011 by Jeff Hurt Have you ever put leftover food in an empty plastic container? Sure you have! We’ve all done it, especially around the holidays. It Came From The Fridge Have you ever opened up the refrigerator and smelled something foul? Bet you’ve done that too, even if you won’t admit it. Once you take a whiff of … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference education, conference tips, conferences, meeting planning best practices
Using Emotional Targeting In Your Event Marketing Materials November 23, 2011 by Jeff Hurt Logic makes people think. Emotions make people act. Often our event marketing simply over-intellectualizes everything. It emphasizes the number of education sessions, the number of qualified attendees, the hours of continuing education credit, the technology applications available, the years of experience of the speakers, the economic data of the attendees and the like. But are … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, emotional connection, event marketing, market segmentation, meeting planning best practices
Four Primary Reasons People Will Not Register For Your Event November 22, 2011 by Jeff Hurt Your supervisor walks into your office and closes the door. She sits down and says, “We’ve set a new goal for you for our annual meeting. We need an increase of 10% in full registrations.” “As the point person for our meetings and events, you need to make this happen,” she exclaims as she exits … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, conference best practices, conferences, meeting planning best practices, registration
The Essential Stats You Need To Know About Face To Face And Virtual Events [Infographic] November 9, 2011 by Jeff Hurt Any of these stats surprise you? Do you plan to use digital events in the near future and if so, why? Filed Under: Hybrid & Virtual Tagged With: , digital events, digital meeting, digital tradeshow, meeting planning best practices, virtual event, virtual meetings
Bite-Sized Conference Sessions: Do They Work? November 8, 2011 by Dave Lutz Shorter education sessions are not the secret sauce for making boring or ineffective conferences appetizing. They may be more innovative and less predictable. They are even more entertaining. Unfortunately, rapid-fire five-to-18-minute presentations don’t improve learning. Unless you intentionally add time for context and meaning making. Shorter Conference Session Trends There is a growing trend for … [Read more…] Filed Under: Conference Education, Experience Design Tagged With: , conference best practices, conference education, conferences, Ignite, meeting planning best practices, Pecha Kucha
Why Your Conference Rots: It Is Just Like School November 7, 2011 by Jeff Hurt What’s wrong with your conference? It’s just like school! Most conference education has adopted bad baggage from America’s education system. Every conference organizer was brainwashed for twelve or more years that our education system works. Every conference host is convinced that education only occurs with a subject matter expert at the front of the room … [Read more…] Filed Under: Conference Education Tagged With: , conference best practices, conference education, conference tips, conferences, meeting planning best practices
Increasing Conference Customers Through Social Media, Reach And Yield November 2, 2011 by Jeff Hurt Where do new conference customers come from? Do you know the cost of acquiring your next customer? Those are the magic questions many conference organizers want answered. Incorporating The FRY Method Author Olivier Blanchard talks about using the FRY method with social media to increase customers in his book Social Media ROI. The FRY Method … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee growth, conference best practices, conferences, market segmentation, meeting planning best practices, new consumer segmentations, registration
