Why People Join Social Networking Sites January 5, 2011 by Jeff Hurt What is the number one reason why people join social networks? Go ahead and think about that for a second. Now say your answer out loud. What was your answer? Networking, sharing, for a sense of belonging, to learn? Guess what, those are all good reasons but they are not the number one reason. If … [Read more…] Filed Under: Social Media Tagged With: , community, social identity, Social Media, social networking
Three Social Media Models For Your Organization To Consider December 14, 2010 by Jeff Hurt Who should be in control of social media at our company? It’s a question I hear a lot. The answer is not black and white. The answer depends. I typically answer the question with a question: “What type of organizational structure do you have in place already? Is it departmentalized, decentralized or perhaps networked/coordinated?” The … [Read more…] Filed Under: Social Media Tagged With: , association, social networking
Unleash Your Conference Participants To Become WOM Influencers October 22, 2010 by Jeff Hurt Here is the slide deck from my recent presentation for Daxko Webinar Series on association and conference influencers. Enjoy! Unleash Your Conference Participants To Become WOM Influencers View more presentations from Jeff Hurt. Additional statistics and facts mentioned during webinar. United Breaks Guitars video received 25,000 views in the first 24 hours it was uploaded in … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, engagement, event marketing, influence, influencers, Social Media, social networking, WOM
Identifying Influencers: Harnessing The Power Of Individuals October 14, 2010 by Jeff Hurt Armed with creativity, passion, $150, friends and YouTube, Dave Carroll created more than nine million impressions. You’ve probably heard of Carroll. He wrote and created the music video “United Breaks Guitars” about United’s baggage handlers smashing the base of his $3,500 Taylor guitar. United refused to pay $1,200 to repair his guitar because of an … [Read more…] Filed Under: Attendance Marketing Tagged With: , engagement, event marketing, influencers, Social Media, social networking, WOM
Four Step Plan To Empower Your Event Attendees September 23, 2010 by Jeff Hurt “There’s a sucker born every minute,” is a famous phrase attributed to P.T. Barnum. Yet in today’s information driven society, we don’t stay suckers for very long. Today, empowered attendees, connected to the information economy, affect your conferences and events. Four Technologies That Empower Your Conference Attendees In the book Empowered, Josh Bernoff and Ted … [Read more…] Filed Under: Event Planning Tagged With: , conferences, engagement, influencers, Social Media, social networking
The One Technology Tool Most Associations And Conferences Need Today September 9, 2010 by Jeff Hurt Today’s networked individuals have shaped the Internet into something especially hospitable to an emerging class of citizens – the participatory class. The Internet pioneers built into its structure, organization, model of governance and sustainability, the potential for creation, collaboration, sharing and interactive learning. One of the most important characteristics of this Web 2.0 World is … [Read more…] Filed Under: Event Technology Tagged With: , active participation, association, conferences, engagement, participatory class, participatory culture, participatory learning, Social Media, social networking, Web 2.0
Three Types Of Organizational Transparency July 29, 2010 by Jeff Hurt How transparent is your organization? In today’s networked world, society wants to engage openly and honestly with organizations. They want to converse in two-way communication with an organization’s leaders and staff. Organization success demands great transparency especially when the organization wants to embrace social networking. Authors Beth Kanter and Allison H. Fine identify three kinds … [Read more…] Filed Under: Ramblings Tagged With: , association, organizational transparency, Social Media, social networking
The Ultimate Transparent Organization Checklist July 28, 2010 by Jeff Hurt How transparent is your organization? Defining Organizational Transparency Transparency is not a fading 2010 buzzword. It is an evergreen concept that members and the public demand. It is the way an organization and its leaders think and behave. It’s how an organization grows trust that is rewarded by loyalty. An authentic, transparent organization intentionally shares information beyond … [Read more…] Filed Under: Ramblings Tagged With: , association, organizational transparency, Social Media, social networking
How Nonprofit Orgs Can Find Focus With Social Media In A 24-7 Networked Environment July 13, 2010 by Jeff Hurt While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, … [Read more…] Filed Under: Social Media Tagged With: , association, nonprofit, Social Media, social networking, social tools
A Blueprint For Socially Augmented Events: The Seven Stages Recap June 17, 2010 by Jeff Hurt On June 15, at the PCMA Education Conference 2010, I saw Scott Klososky present how to use social technologies in the seven stages of event planning. The title of his presentation was “A Blueprint For Socially Augmented Events.” Scott’s presentation was mind boggling, thought-provoking and progressive. He laid it all on the line and challenged … [Read more…] Filed Under: Experience Design Tagged With: , conferences, content, Education & Adult Learning, event technology, meeting planner, PCMA Education Conference, pcmaec, Social Media, social media for events, social networking, social technology for events, Twitter for events, Web 2.0
