Did you know? That every 60 seconds Foursquare has 2,000 checkins LinkedIn has 7,610 searches Twitter has 175,000 tweets Facebook has 700,000 messages sent And more. Check out this Infographic from Social Jumpstart, which takes a closer look at what happens in social media every 60 seconds. … [Read more...]
The Social Media Cheat Sheet [Infographic]
Like the telephone and email, social media is not going away. It's not going to implode, explode or just die. It's a communication tool that will be around for a long time. People use social media for personal and business reasons. They use it for entertainment, to learn, to network and to source products and services. Savvy organizations use it for customer engagement, marketing and to share resources. One in three small businesses now use social media. They understand that having a … [Read more...]
How To Influence Facebook Users
Facebook users just want to belong. With more than 800 million registered users, that's a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use Facebook For Two Primary Reasons Boston University Professors Ashwini Nadkarni and Stefan G. Hofmann published a study, Why Do People Use Facebook in … [Read more...]
Are Pirates Running Your Social Media?
Arrrr! Ahoy Mateys. We be here to take over th' seven seas. We want ye gold. We want ye social media engagement. 'Tis better to do 'n ask fer forgiveness than wait fer ye approval. Translation: Hello social media friends, followers and connections! We don't care about unspoken, traditional, bureaucratic practices and procedures. We are here to engage with you in social media. We believe it's better to engage with you and ask for forgiveness than wait for corporate approval to use social … [Read more...]
Increasing Social Media Engagement Increases ROI
Engagement: It's been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue's white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, "Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time." In social media, engagement is active individual … [Read more...]
Confusing Social Terms Defined. Cheat Sheet: Web 2.0 Glossary
Imagine for a moment that in 1998, Google was operating in a garage, Apple introduced the iMac and the founder of Facebook was still in junior high school. Fast forward to today. A lot has changed. We've seen the rise of collaborative software and social networks. Web 2.0 has made seismic shifts in our communications, play and work. Most of us connect to the Internet via our mobile devices. And we expect free WiFi in a variety of places. The emergence of social technologies has … [Read more...]
Every 60 Seconds These 21 Things Happen On the Internet
Infographic by Shanghai Web Designers. The World Wide Web is growing rapidly. On average, 6 billion pages are added to the World Wide Web every day. Take a look at Go-Gulf infographic about what happens on the web every 60 seconds. Did You Know? Did you know that every 60 seconds: The search engine Google serves more than 694,445 queries 6,600+ pictures are uploaded on Flickr 600 videos are uploaded on YouTube videos, creating another 25+ hours of content 695,000 status updates, 79,364 … [Read more...]
Transitioning From The Experience Economy To The Social Economy
To paraphrase President Bill Clinton, "It's the Social Economy, stupid!" The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers place more emphasis on something that can be shared not just by what they own or what they experience. Thus we have the Social Economy. History Of … [Read more...]
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