Personalization—it seems to be the 2017 buzzword for nonprofit associations and conferences. Everyone seems to be talking about it like here and here. Yet, personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, preferences, strengths, weakness, emotions, experiences and knowledge that do not … [Read more…]
The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. I’ve been doing a lot of research and have learned that personalization can be achieved in a number of ways: Individualized — The customer gets exactly what meets their preferences or needs. In other words, they can … [Read more…]
The education landscape of 2020 will be characterized by the blurring of boundaries. Learning anywhere and anytime will be commonplace in many different ways based on the ubiquitous and innovative use of technology. Our organizations face a duality of change—conceptual and technological—regarding the practices of education and learning. The practices of teaching, presenting and learning … [Read more…]
Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. – Ferris Bueller Virtual event strategies are evolving fast too! First, many tried to monetize them (instead of viewing them as a campaign). Next, quite a few associations embraced hybrid as their future. Now we’re seeing … [Read more…]
Conference organizers who are in it for the long run know that partnerships really matter. In my mind, the best partnerships are the ones where your supplier is doing everything they can to help you win. If you’re strictly looking at them as an expense that needs to be cut, you’re probably working with the … [Read more…]
I suspect that your association has taken advantage of eCommerce. It’s probably how all of your organization’s online transactions occur. But has your organization leveraged sCommerce? Defining Social Commerce (sCommerce) Social commerce is the use of social networks in the context of eCommerce transactions. It involves using social media that supports social interactions and user … [Read more…]
Business professionals drop the word disruption in conversations today as often as they discuss the stock market. And the word digital is part of our normal vernacular. Put the two words together, digital disruption, and it adds up to much more than the sum of its parts says Forrester Researcher Dr. James McQuivey. He says … [Read more…]
To better understand attitudes about mass mobility, TIME, in cooperation with Qualcomm, surveyed 4,700 people online and 300 by phone in eight countries, from June 29 to July 28. Here are some of the findings. Read more. Click infographic to view a larger image. What strikes you the most from this infographic? How has … [Read more…]
Laptop, netbook or tablet? How do you choose which device to buy and use? Take a look at this infographic which shows the rise of tablet adoption at work. Want more information? Visit Tablet At Work Blog. If you had to buy a new device today, would you buy a PC, laptop, netbook or device … [Read more…]
These top ten strategic technology trends will affect your organization in 2012. Will you be prepared to take advantage of them? Gartner’s analysts presented these trends at the October 2011 Symposium/ITxpo. They suggest that organization leaders should consider this list now in their strategic planning process. Defining Strategic Technology What is strategic technology? According to … [Read more…]
