Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect August 2, 2016 by Betsy Bair This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. The way we buy has evolved for both the B2B and B2C sectors. Trade show organizers who have re-imagined their expo floors into … [Read more…] Filed Under: Conference Education, Sponsorship & Exhibits Tagged With: , conference best practices, conference education, Education & Adult Learning, tradeshow
Harness Your Conference Data To Produce Big Insights July 31, 2015 by Dave Lutz Appeasing conference stakeholders has become more complex and difficult in today’s fast changing business climate. Maintaining and growing share of wallet, attention and loyalty requires intentionality. To out maneuver the conference competition, we have to be nimble, decisive and in constant beta mode. To compete today requires identifying, selling and leading change. This is a … [Read more…] Filed Under: Business Model, Event Technology Tagged With: , analytics, big data, conference data collection, data mining, insights, Trade Show best practices, tradeshow, tradeshow best practices
These Factors Contribute To Your Exposition’s Health July 17, 2015 by Dave Lutz Tradeshows have just experienced the highest quarterly increase in eight years says the Center for Exhibition Industry Research (CEIR). The Q1 2015 CEIR Index report marks the 19th consecutive quarter of year-on-year growth in the exhibitions arena. Revenue jumped 7.3 percent, net square feet grew 4.1 percent, exhibitor numbers increased 3.3 percent, and attendance grew … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , CEIR, exhibitions, exhibitors, exhibits, tradeshow
Ambush Marketing: 4 Ways to Diffuse Conference Scammers July 24, 2014 by Dave Lutz A few practices keep chipping away at the integrity of professional events. Chief among them are outboarding, when companies bypass exhibiting or sponsoring and set up shop on the fringe of your event, and suitcasing, which refers to non-exhibiting sellers who work the aisles or hallways. Lobby rats — non-registered folks who hang out in … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Ambush Marketing, conference best practices, outboarding, suitcasing, tradeshow
Your Competitors Are Using Big Data To Improve Their Events [Infographic] July 15, 2014 by Jeff Hurt Big data has been on the lips of many business professionals for some time now. So is it a big mistake or a promising trend to apply? Expo and Global Experience Specialists (GES) developed a study that looks at how event producers and exhibitors are collecting and analyzing data to help their customers and their … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , analytics, big data, conference data collection, data mining, Trade Show best practices, tradeshow, tradeshow best practices
The Isaac Advantage June 11, 2014 by Dave Lutz Conference organizers who are in it for the long run know that partnerships really matter. In my mind, the best partnerships are the ones where your supplier is doing everything they can to help you win. If you’re strictly looking at them as an expense that needs to be cut, you’re probably working with the … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, meeting planning best practices, technology, tradeshow
Could Old School Exhibitors Damage Your Expo Brand? January 16, 2014 by Donna Kastner I just Googled “Trade Show Sales Tips” and retrieved 2+ million results. No big surprise, as hardly a week goes by without spotting articles like these. Unfortunately, the people who need to read these articles never do. Does Acceptance Of All Exhibitors Come At A Cost? Some expo floors are run like well-oiled machines, where every … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , exhibitors, exhibits, tradeshow, tradeshow best practices
20+ Tradeshow Trends For 2014 And Beyond December 20, 2013 by Jeff Hurt The events, exhibitions and meetings industry continues to evolve as it faces global changes and disruptive innovation. Here are 20+ tradeshow trends for exhibitors and show managers. 20+ Tradeshow Trends For 2014 & Beyond from Jeff Hurt View this the 20+ Tradeshow Trends for 2014 & Beyond in your own broswer . What trends would … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference, exhibitions, exhibitor, meeting industry trends, trade show, tradeshow, tradeshow best practices, trends
Leeches, Poachers And Outboarders: Controversial Tradeshow Challenges August 9, 2013 by Dave Lutz Recently, Rick Calvert, CEO & Co-Founder of Blogworld & New Media Expo, wrote How Suitcasing and Outboarding Harm Events. The post attempts to tackle two very controversial challenges for our industry: suitcasing and outboarding. Go ahead and take a few minutes to read Rick’s entire blog post and leave a comment with your opinions … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , exhibitions, exhibitors, outboarding, suitcasing, tradeshow
Nine Convention Center Trends For 2013 March 28, 2013 by Jeff Hurt Recently I participated in the Convention Sales Professional International’s Annual Conference “Tool Box For Success 2013.” I moderated a panel called “Current And Future Trends” with three meeting professionals and two CSPI members. Don’t worry! If you know me, you know it was not a traditional panel. I purposely included audience peer discussion on the … [Read more…] Filed Under: Event Planning Tagged With: , conferences, exhibitions, tradeshow, trends
