Testimonials Don’t Convert Conference Prospects July 24, 2014 by Wendy Holliday You’ve heard the litany: Testimonials are great third party endorsements. Using testimonials will increase your conference attendance. Yadda Yadda It’s all bull. Two big reasons you should do it anyway. 1. Smart testimonials will make people pause. Testimonials can give marketers what they want…a better chance of being heard and considered. Our lives are cluttered with … [Read more…] Filed Under: Attendance Marketing Tagged With: , 3rd party endorsements, attendance marketing, conference best practices, meeting planning best practices, testimonials, using testimonials, writing testimonials
The Six Types Of Audiences Your Conference Needs To Succeed June 6, 2014 by Jeff Hurt Your conference audience is your most important asset. Imagine your conference for a minute without an audience. Imagine exhibitors and sponsors showing up but no audience arrives. What happens? Your conference needs an audience to survive. And you need a loyal audience if your conference is to grow and evolve. Your conference audience is the … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee loyalty, conference audiences, loyal
Revamping Your Conference Social Media Strategy May 29, 2014 by Dave Lutz Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again In the past few months, Facebook has dramatically changed how company … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference ecommunity, conferences, inbound marketing, social media best practices
Three Detours That Derail Conference YES Decisions April 8, 2014 by Donna Kastner Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many more frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Your next move must be stellar to convert that “maybe” … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference niche campaigns, email marketing
Do You Have Inbred Conference Marketing? March 31, 2014 by Wendy Holliday Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing? Four Steps To Move Beyond Inbred Marketing How do you find the 20 something that … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference marketing, market segmentation, target market
Seriously, Your Conference Marketing Is Not About You! March 26, 2014 by Jeff Hurt It’s not about you! Seriously, I really mean it; it’s not about you! There is not a more accurate line about marketing your conference than that! No One Cares About You It’s not about you. It’s not about your organization. It’s not about your speakers and your sponsors. It’s not about what unique partnerships you’ve … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference marketing, conferences, target market
Why Your Conference Needs To Focus On Building A Loyal Proprietary Audience January 7, 2014 by Jeff Hurt Quick: What is the most important asset of your conference today? Sponsors? Exhibitors? Your brand? Your events team? Your history? The venue? Your vendors? The content? Your speakers? Your technology? Yeah, all of these are likely responses. However, there’s one asset that most conference organizers and hosts constantly miss when responding to this question: audiences. … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee loyalty, audience expectations, loyalty, target market
Time To Reboot Your Conference And Event Marketing December 16, 2013 by Dave Lutz Is your event and conference marketing like this… We’d love for you to attend our open house. There will be 99 dishes, 15 colors of napkins, seating for 75, and two buffet tables. Five speakers will present 15 minutes each while you watch in amazement. I bet you can’t wait! If yes, it’s time to … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendee Acquisition, conference marketing, event marketing, target market
Communicating Your Conference Value Proposition To A Short Attention Span World October 28, 2013 by Donna Kastner As the digital wheel accelerates, we find ourselves buried in a tsunami of information… emails, texts, blog posts, newsletters, whitepapers, podcasts, apps. All this noise is making it harder to spot the greatest hits. Now think about your conference audience. They’re in the same predicament, yet what do we do? We bombard them repeatedly with … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , Attendee Acquisition, conference marketing, Conference Value Proposition
Building Your Conference Community Drip By Drip October 14, 2013 by Donna Kastner Seth Godin has tremendous influence, particularly in marketing, publishing and entrepreneurial circles. At last count, he’s written 17 bestselling books. Earlier this year, Seth published his 5,000th blog post. While other bloggers float in and out of my daily must-read list, Seth’s been there for years. He’s been dripping valuable insight into my brain, one post at … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference marketing, content marketing, learning
