Where Are We And Where We Are Going? April 5, 2011 by Jeff Hurt The Pew Internet & American Life Project provides great data on Americans and the Internet. The Project produces reports exploring the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. They are a great resource of data for any conference organizer or assocation leader … [Read more…] Filed Under: Social Media Tagged With: , association, event technology, Social Media, social networking, technology
The Four Cs Of Social Engagement: Social Media For Events January 27, 2011 by Jeff Hurt According to a recent study, 80% of American adults use the Internet. 75% belong to a social network. Our social media use is increasing and event organizers need to adopt new thinking, new directions and new strategies for event communications and engagement. Here is the PPT from my presentation for Southwest Showcase jointly produced by International Association for Exhibitions … [Read more…] Filed Under: Social Media Tagged With: , conferences, content, engagement, event technology, Social Media, social networking, technology
Connect To The New Social Nervous System Or Become Roadkill January 25, 2011 by Jeff Hurt “What is transpiring is momentous, nothing less than the planet wiring itself a new nervous system. If your organization is not linked into this nervous system, you will be hard pressed to participate in the planet’s future. To be more specific, amidst the texting and Twittering and Facebooking of a generation of digital natives, the … [Read more…] Filed Under: Social Media Tagged With: , association, social media and your business, social networking, social technology, technology, Web 2.0
5 Reasons Why CSMs And CVBs Should Use Social Media January 21, 2011 by Jeff Hurt Convention Services Managers (CSMs) and Convention and Visitor Bureaus (CVBs): They are a meeting professional’s right hand. They are event professionals’ co-pilots. We need them. We love them. We can’t succeed without them. They help provide the onsite scaffolding and structure of our events. Without them, our meetings would implode from the time we set … [Read more…] Filed Under: Social Media Tagged With: , ACOM, conferences, convention operations, convention service managers, CSM, CVB, Facebook Fan page, meeting planner, Social Media, social networking, Twitter for events
9 Takeaways From Chris Brogan’s How Social Media Changes Events January 13, 2011 by Jeff Hurt “Social media is like hamburger helper. It helps spread our event content on the web,” says social media rock star Chris Brogan. Recently, Brogan spoke at PCMA Convening Leaders 2011 annual meeting in Las Vegas. He presented “The Event and the Pulse: How Social Media Changes Events.” Here are my top nine takeaways from his … [Read more…] Filed Under: Social Media Tagged With: , engagement, event technology, social networking, twitter
Why People Join Social Networking Sites January 5, 2011 by Jeff Hurt What is the number one reason why people join social networks? Go ahead and think about that for a second. Now say your answer out loud. What was your answer? Networking, sharing, for a sense of belonging, to learn? Guess what, those are all good reasons but they are not the number one reason. If … [Read more…] Filed Under: Social Media Tagged With: , community, social identity, Social Media, social networking
Three Social Media Models For Your Organization To Consider December 14, 2010 by Jeff Hurt Who should be in control of social media at our company? It’s a question I hear a lot. The answer is not black and white. The answer depends. I typically answer the question with a question: “What type of organizational structure do you have in place already? Is it departmentalized, decentralized or perhaps networked/coordinated?” The … [Read more…] Filed Under: Social Media Tagged With: , association, social networking
Move From Broadcast To Social Engagement With Your Facebook Page December 1, 2010 by Jeff Hurt Most organizations are using their Facebook page to broadcast information versus using it for two-way communications. Missing the Mark With Broadcast Marketing Only They are missing the mark. They are doing all the talking. They come across as arrogant, egotistical and self-serving. They don’t focus on their customers. They focus on themselves. These organizations are … [Read more…] Filed Under: Social Media Tagged With: , association, conferences, engagement, facebook, Facebook Fan page, nonprofit
Open Community, Conferences And Learning November 3, 2010 by Jeff Hurt Image By mallix. We’re taking part in the virtual book tour Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. In this post, Maddie and Lindy answer a few questions for anyone interested in conferences and learning. Why did … [Read more…] Filed Under: Social Media Tagged With: , community, community development, eCommunity, open community
15 Tips For More Effective Google Searches October 29, 2010 by Jeff Hurt Search makes it possible to survive and thrive in today’s information age. Search has changed the way we store, retrieve and use information. Mastering the art of search is critical. Today, Search Has Become As Essential As Oxygen. Today’s successful organizations know that search is a cornerstone to their achievement. We don’t need to spend … [Read more…] Filed Under: Social Media Tagged With: , Google, search
